A broken AC is probably not the moment someone wants to explore your website.
That was the thinking behind this HVAC concept.
Someone landing here likely wants to know:
What do you fix?
Can I trust you?
How quickly can I get help?
And where do I call?
So while we still wanted the...
Does a fintech brand actually need to look like fintech?
We don’t think it does.
For KRON, we wanted to move away from the visual language you’d normally associate with finance.
No banking blue.
No obvious financial symbols.
No trying to scream “AI.”
Instead, we started with one...
Why do so many law firm websites look exactly the same?
Dark blue.
Courthouse imagery.
Scales of justice.
A serious-looking attorney standing in front of a city skyline.
It signals “law firm” immediately.
But does it actually make the firm more trustworthy?
We’ve been redesigning...
Currently building a new identity for an AI + fintech company in Dubai.
Still early, but this is one of the directions we’ve been exploring for the brand.
The idea was to avoid the usual “AI company” visual language and build something that feels more established, precise, and...
The Nexora identity didn’t start with the mark you saw.
It started with a lot of bad ideas 😅
We explored 20+ directions before getting anywhere close to the one we’re developing now.
And honestly, that’s usually the part of branding nobody sees.
...