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This is what the first YC redesign looks like before we redesign anything.
A little messy.
But somewhere inside this board is the direction for the new website.
We’ve been studying the product, the current site, competitors, positioning, and how similar products explain themselves.
And we’ve already found something interesting:
The biggest opportunity might not be visual at all.
Which means jumping into Figma and making a prettier hero would probably solve the wrong problem.
So we’re not designing yet.
We’re figuring out what needs to become clearer, what deserves more attention, and what probably doesn’t need to be there at all.
Next, I’ll show you the biggest thing we found in all of this research.
Then we redesign.
Would you spend this much time researching before touching the UI?
The network for creativity
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