This is what the first YC redesign looks like before we redesign anything.
A little messy.
But somewhere inside this board is the direction for the new website.
We’ve been studying the product, the current site, competitors, positioning, and how similar products explain themselves.
...
We're starting a little experiment at ideapeel.
10 YC startups. 10 website redesigns.
Over the next few weeks, we're picking recently funded Y Combinator startups and looking at their websites through a product and conversion lens.
Not just:
“How can we make this look better?”
But:
Is...
A creative website can be loud without making the experience loud.
That was one of the ideas behind Orvixa.
The hero looks expressive, but underneath the art direction, the structure is actually pretty simple.
Here are 5 decisions behind it:
01. Clear positioning
“We are a creative...
A broken AC is probably not the moment someone wants to explore your website.
That was the thinking behind this HVAC concept.
Someone landing here likely wants to know:
What do you fix?
Can I trust you?
How quickly can I get help?
And where do I call?
So while we still wanted the...
