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A broken AC is probably not the moment someone wants to explore your website.
That was the thinking behind this HVAC concept.
Someone landing here likely wants to know:
What do you fix?
Can I trust you?
How quickly can I get help?
And where do I call?
So while we still wanted the design to have personality, we kept the actual experience simple.
Clear services.
Trust upfront.
Multiple paths to take action.
Very little figuring out.
The design can be creative. The experience should stay simple.
Exploring that balance with AirPro.
What would you simplify even further?
I'd drop the floating service labels around the photo. The headline and call button already do the job.
That’s a fair call. I can see the labels adding more visual explanation than the user actually needs there. The stronger version may be letting the headline, image and primary CTA do the work, then introducing the service detail further down.
Ha — totally agree. When something's broken, people want a phone number and a time window, not a brand story.
Exactly. The urgency changes the UX completely. If someone’s AC is down, clarity, availability and the fastest path to getting help matter more than telling a long brand story. The brand still matters, it just shouldn’t get in the way of the task.
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Great work man