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We're starting a little experiment at ideapeel.
10 YC startups. 10 website redesigns.
Over the next few weeks, we're picking recently funded Y Combinator startups and looking at their websites through a product and conversion lens.
Not just:
“How can we make this look better?”
But:
Is the product immediately clear?
Does the hero communicate why it matters?
Is the hierarchy helping or slowing people down?
Does the visual direction fit the product?
And is the next step obvious?
For some, we'll redesign the hero.
For others, it might be positioning, product storytelling, UX, or the conversion path.
And sometimes, the right answer might be that we wouldn't change much at all.
We'll share the original, what we noticed, what we'd change, and why.
YC Redesign 01 coming next.
Which YC startup should we put on the list?
Looking at YC sites through a product and conversion lens instead of just visuals is the right framing, most of them lose people at the hero. Curious to see which patterns repeat across the 10.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?
That's great design it feels professional I like how the background mixed with interface ❤️❤️
Great job Cheree🎉🎉
I don’t avoid templates just to make things look different.
I avoid flattening a physical brand into a generic digital experience.
A restaurant, studio, fashion label or product can have incredible character in the real world, then lose all of it the moment it becomes a website.
That gap is what interests me.
The website should be able to carry the atmosphere through layout, typography, pacing, motion and interaction, and ideally attract people before they ever experience the physical space.
Not every project needs to be highly expressive.
Some websites should stay simple, direct and functional.
But even simplicity can carry identity.
Bolluni was built with that in mind: translating the character of the restaurant into a digital experience rather than simply presenting information.
Embrace the Creativity.
So well said. That's exactly the problem - a restaurant can have so much soul IRL then become another generic grid online. Love that you don't just avoid templates to be different, but to protect the brand's actual character. 100% agree.
A flower that inflates arrives in the mail.
Next month, a phone made of shell.
STILL LIFE SERVICE. Case study dropping soon.
Which object earns your shelf? Reply below.
The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.