Landing Page Design for a Fictional macOS Focus AppLanding Page Design for a Fictional macOS Focus App
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Deep Focus is a fictional macOS app that silences notifications so people can do deep work. The catch is the audience: people who need a productivity app are already tired of apps. Every competitor promises more features, so this page had to promise relief and turn it into a download within seconds.
What I did
I started from the pain, not the product. The second screen lists what a normal day looks like: push notifications, endless pings, 142 unread emails, context switching. I styled those chips like the four benefit chips in the hero, only white instead of frosted, so the visitor reads before and after without a line of explanation.
The hero section design shows no interface on purpose. This product is about absence, and a screenshot would add noise, so a person alone in a field does the proving. The headline “Deep focus. Anywhere.” is a high-contrast serif because every tool in this category speaks in a grotesque, and a serif sounds calm and human.
I kept one action, Download for macOS, with no pricing and no form. The first job of this landing page design is a download, and everything else can wait until after it.
Would you keep the serif for the headline, or switch to a grotesque so it feels more like software?
Emiliya's avatar
I'd keep the serif. The man leaning back with his arms open behind the laptop already says "relief", and a grotesque would pull the page back toward software. Making the pain chips white and the benefit chips frosted is a lovely quiet move too.
Vansita's avatar
The calm direction suits this so well.
Bella's avatar
Love this!
Polina's avatar
Great work, Kris!
Joseph  's avatar
this's beautiful
Madob 's avatar
Excellent!
Visumind's avatar
Visumind Creative logo
This is a really thoughtful case study. You have clearly considered the psychology of your target audience. Keeping only one call to action and removing pricing from the first screen is a great way to maximize downloads. Excellent work!
Salah's avatar
This is so good.
Ziva's avatar
ahhh the animation!!! I'd keep the serif, makes you differentiate more:)
Emmanuel 's avatar
Cool work
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