How can we define the goals for our social media strategy?
Start by identifying what you want to achieve. Are you looking for brand awareness, engagement, or sales? Talk to your social media strategist about your business objectives and see how social media can help. Make sure your goals are clear and specific, so you can measure success.
What should our timeline look like for rolling out a new social media campaign?
Work with your strategist to create a realistic schedule. Think about the time needed for research, content creation, and platform-specific adaption. Consider any specific dates or events important to your business, especially if you're located in Île-de-France, like the busy tourist seasons.
Which social media platforms should we focus on?
This depends on your target audience and business type. Your strategist can analyze where your audience spends their time. Focusing on one or two platforms where your potential customers are active will be most effective, especially if you're a local business in Île-de-France.
How often should we post on our social media channels?
Posting frequency can vary by platform. Your strategist can suggest an ideal posting schedule based on audience engagement norms. Consistency is key, so pick a frequency that is manageable for your business.
What metrics should we track to measure success?
Your metrics should align with your goals. Track things like engagement, reach, and conversions. Your strategist can guide you on which metrics make the most sense for your objectives.
How do we ensure our brand voice is consistent across platforms?
A clear brand style guide can help. Share it with your strategist so they understand your tone and messaging. Regular check-ins can ensure alignment, especially when dealing with cultural nuances, such as those distinct to Île-de-France.
How can we integrate our social media efforts with our other marketing strategies?
Social media should support your overall marketing goals. Discuss your current strategies with your freelancer. This enables them to align social media tactics with existing campaigns, ensuring a cohesive brand presence.
What role can local events play in our social media strategy?
Local events are fantastic for engagement and visibility. If your business is in Île-de-France, consider focusing on events like local festivals or national holidays. Collaborate with your strategist to create content around these occasions.
What should be included in our initial briefing to the freelancer?
An initial brief should cover your business goals, target audience, and competitors. Include any previous strategies and their outcomes. The more information a strategist has from the start, the better they can tailor their approach.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
