Client: Agape Events

Platform: TikTok and Instagram

Project Duration: May 20 - Present

Followers: 341 on Instagram, 144 on TikTok

Agape Events, a premier event planning enterprise, partnered with us to enhance their social media presence and engage their audience effectively on TikTok and Instagram. Our goal was to increase brand visibility, foster community engagement, and drive organic growth across both platforms.

From May 20 onward, our TikTok strategy has yielded promising results:

Enagement Rate: 2% to 6.7% of followers

Analysis: The variation in views, reaching up to 13 times our follower count, indicates a high potential for virality. Engagement rates show room for improvement, especially in fostering comments and shares.

Our Instagram efforts have also shown consistent engagement:

Engagement Rate: 20.8% to 45.5% of followers

Analysis: While the majority of interactions come from our followers, the consistent engagement rates highlight a strong, loyal community. The absence of comments suggests a need for more interactive content to spark conversation.

Content Creation and Scheduling: Crafted visually appealing and relevant content tailored to each platform's audience. Scheduled posts during peak engagement times to maximize reach.

Trend Integration: Leveraged trending topics and hashtags to enhance discoverability and relevance, particularly on TikTok.

Engagement Tactics: Implemented calls to action in captions and videos, encouraging likes, shares, and comments. Engaged directly with followers through replies and interactive content.

Performance Analysis: Continuously monitored post-performance using platform analytics to refine content strategy and improve future engagement.

Our efforts have laid a strong foundation for Agape Events' social media presence. Moving forward, we aim to:

Increase Comment Engagement: Introduce more interactive content like polls, Q&A sessions, and contests to encourage comments.

Boost Shareability: Create highly shareable content such as event highlights, behind-the-scenes footage, and client testimonials.

Expand Reach: Utilize targeted ads and collaborations with influencers to reach a broader audience beyond our current follower base.

Through strategic content creation and a focus on engagement, we are committed to growing Agape Events' digital footprint and fostering a vibrant online community.