Returning Expat Owned · Beirut, Lebanon

Three generations in the making, LAMMA لمّا is a tribute to our family’s roots and the decades-old recipes we’ve inherited. A terroir in Remhala, Lebanon enriched with a legacy of savoir-faire cultivating the region's refined artisanal products.

As a starting business with three generations of experiences and recipes in their luggage, LAMMA لمّا committed to preserving and promoting the craft, culture, and heritage. They sought after a culturally-fluent brand; one that exuded authenticity, artisanship, terroir, a dialogue of past, present and future.

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Brand Naming · Brand Strategy · Brand Design · Business Consulting · Packaging · Product · Website · Social Media · Creative Direction · Photography · Sustainability

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So I rolled up my sleeves and got to building the brand step by step...

We developed the brand's first product packaging on eco-responsible principles. Repurposing paper. Repurposing end-of-stock bottles. Preserving age-old crafts.

Here's a run down of the choices:

End-of-stock bottles,

Recycled kraft for boxes,

Silkscreen printing on the bottles,

Plantable anise paper to seal the bottles.

A custom-coded Squarespace website to anchor the brand's cultural experience within the e-commerce platform.

We shot several lifestyle, behind the scenes, and product shoots to showcase the brand in all of its cultural glory.

We developed the brand's first 4 months of content to extend the experience into every facet of the business.