Lamma لمّا
Tracy Saad
Returning Expat Owned · Beirut, LebanonThree generations in the making, LAMMA لمّا is a tribute to our family’s roots and the decades-old recipes we’ve inherited. A terroir in Remhala, Lebanon enriched with a legacy of savoir-faire cultivating the region's refined artisanal products.
PROJECT BRIEF
As a starting business with three generations of experiences and recipes in their luggage, LAMMA لمّا committed to preserving and promoting the craft, culture, and heritage. They sought after a culturally-fluent brand; one that exuded authenticity, artisanship, terroir, a dialogue of past, present and future.
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Brand Naming · Brand Strategy · Brand Design · Business Consulting · Packaging · Product · Website · Social Media · Creative Direction · Photography · Sustainability
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So I rolled up my sleeves and got to building the brand step by step...
1, 2, 3, YALLAAAAA!
An unprecedented exploration of the region's refined terroir, flavors and craftsmanship for the curious palettes, and the connoisseurs.
Explaining the elements of the multilingual logos.
Brand Guidelines for LAMMA لمّا
Brand Guidelines for LAMMA لمّا
PACKAGING + SUSTAINABLE SOLUTION
We developed the brand's first product packaging on eco-responsible principles. Repurposing paper. Repurposing end-of-stock bottles. Preserving age-old crafts.
Here's a run down of the choices:
End-of-stock bottles,
Recycled kraft for boxes,
Silkscreen printing on the bottles,
Plantable anise paper to seal the bottles.
Box mockup of FAY فيّ by LAMMA لمّا
Box mockup of FAY فيّ by LAMMA لمّا
Bottle mockup of FAY فيّ by LAMMA لمّا
The end-of-stock bottles before the printing process.
Embossed top of the box
Side of the box
Front of the box
Plantable anise paper to seal the bottles
Bottle cap with a printed finish
Plantable seals used to seal the bottles.
WEBSITE
A custom-coded Squarespace website to anchor the brand's cultural experience within the e-commerce platform.
E-commerce 7-page Squarespace website custom-coded
PHOTOGRAPHY & SHOOTS
We shot several lifestyle, behind the scenes, and product shoots to showcase the brand in all of its cultural glory.
SOCIAL MEDIA CONTENT CREATION
We developed the brand's first 4 months of content to extend the experience into every facet of the business.
GARMENT APPLICATIONS
Branded embroidered clothing for LAMMA لمّا
Branded clothing and accessories for the master distillers جرجس و حنا and the family behind LAMMA
Branded clothing for LAMMA لمّا
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Posted May 14, 2024
All-in-one creative co-pilot building the brand, packaging, www, and ‘@username’ experience.
