L3aba Siyese
Tracy Saad
Expat Owned · Beirut, LebanonL3aba Siyese is multilingual political card game. Three categories, three languages, one game – designed to ignite and encourage difficult conversations related to politics in Lebanon.
PROJECT BRIEF
It started with just this one game, as an MVP, it sold out in 8 months. Develop the brand to launch the product into the market, quickly. Creating a brand that is built on opening up conversations in face of taboos, in an effortless manner that was the challenge.
Branding · Packaging · Product · Website · Social Media · Creative DirectionSo I rolled up my sleeves and got to building the brand step by step...
1, 2, 3, YALLAAAAA!
Product lifestyle shot of L3aba Siyese
PRODUCT + SUSTAINABLE SOLUTION
We developed the brand's first product packaging on eco-responsible principles.
Here's a run down of the choices:
Plantable paper for the shipping mailers,
Recycled materials for the game,
Collaborating with small businesses to produce.
Game box mockup of L3aba Siyese
The product sold out in 8 months!!!!
BRAND APPLICATION
Branded pins for L3aba Siyese
Remnants of a L3aba Siyese poster in Beirut, Lebanon
L3aba Siyese poster in Beirut, Lebanon
SOCIAL MEDIA CONTENT CREATION
We were the brand's @username co-pilot. We developed the content, copy and everything in between.
Social media post for L3aba Siyese
Social media post for L3aba Siyese - Plantable mailer being planted.
WEBSITE
A custom-coded Tilda website to anchor the brand's game-changing experience.
Website hero section
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Posted May 14, 2024
All-in-one creative co-pilot building the brand, product, www, and ‘@username’ experience.
