L3aba Siyese

Expat Owned · Beirut, Lebanon

L3aba Siyese is multilingual political card game. Three categories, three languages, one game – designed to ignite and encourage difficult conversations related to politics in Lebanon.

It started with just this one game, as an MVP, it sold out in 8 months. Develop the brand to launch the product into the market, quickly. Creating a brand that is built on opening up conversations in face of taboos, in an effortless manner that was the challenge.

Branding · Packaging · Product · Website · Social Media · Creative Direction

So I rolled up my sleeves and got to building the brand step by step...

We developed the brand's first product packaging on eco-responsible principles.

Here's a run down of the choices:

Plantable paper for the shipping mailers,

Recycled materials for the game,

Collaborating with small businesses to produce.

We were the brand's @username co-pilot. We developed the content, copy and everything in between.

A custom-coded Tilda website to anchor the brand's game-changing experience.