Trace Effect
Migrant-led
· Remote
· Amsterdam, Netherlands
Meghterbin Mejtemiin (United Diaspora) is a global network of Lebanese diaspora, founded on October 18, 2019. They are the revolution, abroad.
200+ members · 45+ chapters · 15+ initiatives
PROJECT BRIEF
A global non-profit, started as a grassroots movement from the Lebanese Revolution of 2019. Building a brand that tapped into the emotional aspect of immigration and the fighting power of a movement. Amplifying that with a multilingual brand and messaging.
Brand Design
· Website
· Digital Design
· Social Media
· Print Design
· Creative Direction
· Content Creation
So I rolled up my sleeves and got to building the brand step by step...
1, 2, 3, YALLAAAAA!
SOCIAL MEDIA CONTENT CREATION
We built the movement's communications strategy to function internationally, in multiple languages. This was used as a super power to build impact social, humanitarian and political initiatives.
A quadrilingual brand designed
0 to 15k followers in under a year
15-page custom-coded Multilingual Squarespace website in three days
Comms strategy and content creation in three to 5 languages.
PRINT DESIGN
WEBSITE
A custom-coded 15-page Squarespace website to amplify the movement's voice. Integrated a specific CSS coding to build the multilingual and RTL aspect.