Michelle Pozon | Social Media Management

I'm in charge of managing Michelle Pozon's Instagram. This includes:

Creating content calendars with strategic ideas,

A monthly report,

Daily engagement.

My biggest challenge at the beginning of this project was to make people aware of and educate them about the new term created by my client, "spiritual stylist." I had to translate the purpose and values of my client and present everything in a digestible way for the audience.

🔥Results within two months of managing her account:

Followers: 191 --> 290

Engagement rate: 6.76% -->16.39%

Likes & comments: average of 11 likes & 1 comment --> average of 40 likes & 6 comments

Impressions: 8,223 (+41,9%)

Cover: 2,563 (+101%)

Profile visit: 809 (+27,6%)

Link clicks: 15 (+50%)

👉Note: Michelle wasn't active and consistent in her posts, she wasn't using relevant and niche-specific hashtags, wasn't doing an engagement routine, and didn't have a bio.

✨Michelle Pozon is a spiritual stylist; which is a service she created after 17 years in Fashion, to help people heal their beauty wounds, feel beautiful & do beautiful things in the world.

✨For her, beauty is first & foremost, love expressed & impeccable style comes from living in alignment with our values & purpose.

✨She has been designing clothes & styling wardrobes since she was 5 years old. As a professional fashion designer, she’s created 3 eponymous labels ranging from career & ready-to-wear, to bridal & children’s wear. She left fashion frustrated by the industry’s careless messaging, & disregard for the planet & the people who make our clothes.

✨Wanting to create value with her craft, she created her service in 2011 & teaches her clients how to shop in their closets and empower their goals and purpose with intentional dressing.