Influencer campaign

It’s not just about the number of followers, but more importantly about engagement, authenticity, and shared values.

Today, platforms like TikTok, Instagram, or Twitch make it easy for anyone to become an influencer. But what brands truly need are ambassadors—people who can genuinely embody their identity and vision. And that search can be tricky, because there isn’t one profile that fits all.

For this project, I was looking for someone capable of representing the values of Vanille Volkanik. This is a brand that cares deeply about the environment and its surroundings. Its production respects both culture and heritage. And since we’re talking about food, we’re also talking about sharing. At the same time, the brand is known in the food industry for its pure vanilla, a product associated with luxury, reinforced by collaborations with world-renowned chefs and partnerships with Air France.

The choice wasn’t easy. It was about finding a true representation of the brand, while showing that Vanille Volkanik is connected to its era, open to diversity, and ready to spotlight new voices.

My final selection reflects a balance of modernity, diversity, and luxury.