Åtypikal: Redefining Scandinavian Furniture Design

At Åtypikal, I blend the timeless elegance of Scandinavian design with the uniqueness of made-to-order pieces crafted from the highest quality materials. Our furniture is designed for the modern millennial—those who appreciate luxury, design, and sustainability.

I led the branding initiative for Åtypikal, ensuring every aspect of the brand communicates the core values and resonates with the target audience.

Age Group: Millennials (25-40 years old)

Demographic: Middle class or higher

Digital Presence: Active on social media, searching for inspiration and trends

Interests: Luxury, design, and sustainable living

Market Segment: Represent 37% of the furniture market, willing to invest more in premium furniture

Name: Åtypikal

Meaning: A Swedish wordplay that is both descriptive and distinctive, encapsulating our commitment to unique, high-quality furniture.

Unique Designs: Each piece is made-to-order, ensuring you receive furniture that is as unique as your personal style.

High-Quality Materials: We use only the best materials to create furniture that is durable and elegant.

Sustainability: We are committed to sustainable practices, from sourcing materials to production processes.

Social Media Engagement:

Inspirational Content: Curated posts showcasing our luxurious designs and the craftsmanship behind each piece.

Community Building: Engage with a community of design enthusiasts who share our passion for quality and sustainability.

Visual Storytelling: Use high-quality visuals to tell the story of each piece, from concept to creation.

Interactive Campaigns: Run social media campaigns that encourage followers to share their Åtypikal furniture in their own homes.

Conclusion:

By leading the branding strategy for Åtypikal, I have helped create a distinct, memorable brand that stands out in the competitive market. Our focus on quality, sustainability, and unique design appeals to a discerning audience, establishing Åtypikal as a leader in Scandinavian furniture design.