Florencia Luciana Casalderrey
Social Media Manager, Creative Marketing Strategist
New to Contra
Florencia Luciana is ready for their next project!
Art Direction & Social Media Assets for Fashion E-commerce
My role. Creative Director and Brand Strategist
The goal was to build a vibrant visual identity for m1801, a fashion label focused on authenticity. I developed a visual universe centered on natural light and "real body"...
Most businesses lose 50% of their potential sales because their website is hard to navigate. I’m here to fix that gap between your marketing and your revenue.
What I Do: E-commerce Implementation & UX Design I specialize in creating high-converting online stores using. My...
What I did for CrianzasConectadas
I was the lead social media strategist and brand guardian for Crianzas, focusing on solidifying the brand as a top authority in the health and education sector. My role went beyond content creation; I oversaw a complete visual and communication...
In this recent article for Deployyourcareer (published in Spanish), I reflect on my transition from Community Manager to Social Media Manager. I analyze why simply having a social media presence is no longer enough without a solid technical infrastructure that supports a brand's...
Visual Identity & Curated Catalogue: The Modern Pet Home Where others see a simple pet bowl, I see a color palette and a lifestyle statement. For this project, I developed a cohesive visual system for a Pet Shop’s feeding category. Using my background in textile and fashion...
