Most businesses lose 50% of their potential sales because their website is hard to navigate. I’m ...

Most businesses lose 50% of their potential sales because their website is hard to navigate. I’m ...Most businesses lose 50% of their potential sales because their website is hard to navigate. I’m ...

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Florencia Luciana Casalderrey

• Jan 27

Most businesses lose 50% of their potential sales because their website is hard to navigate. I’m here to fix that gap between your marketing and your revenue.

What I Do: E-commerce Implementation & UX Design I specialize in creating high-converting online stores using. My approach combines strategic design with technical efficiency, ensuring that the user journey—from the first click on social media to the final checkout—is seamless, fast, and intuitive.

Why it works

.Strategic Architecture: I don't just upload products; I design categories and navigation flows that reduce cart abandonment.

.Mobile-First Design: Since 80%+ of social media traffic comes from mobile, I optimize every store for a perfect smartphone experience.

eCommerce Management Canva Design UX Design Adobe Illustrator Canva

Florencia Luciana Casalderrey

• Jan 27

Brand Integration: I ensure your store is an extension of your visual identity, building trust from the moment a customer lands on your site.

Results focused

Integration with payment and shipping gateways for a fully automated business.

SEO-friendly setup to improve organic reach.

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Gabriel de Castro

pro

• Mar 8

A personal art direction study inspired by Aperol.

Concept: “Fresh dip like a…🔥”

This project explores the refreshing sensation of summer — that instant feeling when you dive into a pool or take the first cold sip of a drink under the sun. The idea was to translate that moment visually through a mix of photography and bold graphic shapes.

By blending cut-out photography with fluid and geometric forms, the compositions create a sense of movement and immersion, as if the images themselves were dipping into color and freshness.

The goal was to create a playful and contemporary aesthetic that captures the light, social, and refreshing spirit associated with Aperol.

This is a personal creative exploration of how graphic forms and photography can merge to express the feeling of a refreshing summer “dip”.