Florencia Luciana Casalderrey
Social Media Manager, Creative Marketing Strategist
New to Contra
Florencia Luciana is ready for their next project!
Art Direction & Social Media Assets for Fashion E-commerce
My role. Creative Director and Brand Strategist
The goal was to build a vibrant visual identity for m1801, a fashion label focused on authenticity. I developed a visual universe centered on natural light and "real body" aesthetics to foster trust and inclusivity.
Key Highlights:
Art Direction: Curated a trendy, high-contrast palette designed to pop on social feeds.
E-commerce Assets: Designed story layouts and conversion-focused coupons (e.g., "FUCSIA15") to drive traffic.
Consistency: Created a unified look bridging the gap between social media and the final shopping experience.
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Most businesses lose 50% of their potential sales because their website is hard to navigate. I’m here to fix that gap between your marketing and your revenue.
What I Do: E-commerce Implementation & UX Design I specialize in creating high-converting online stores using. My approach combines strategic design with technical efficiency, ensuring that the user journey—from the first click on social media to the final checkout—is seamless, fast, and intuitive.
Why it works
.Strategic Architecture: I don't just upload products; I design categories and navigation flows that reduce cart abandonment.
.Mobile-First Design: Since 80%+ of social media traffic comes from mobile, I optimize every store for a perfect smartphone experience.
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What I did for CrianzasConectadas
I was the lead social media strategist and brand guardian for Crianzas, focusing on solidifying the brand as a top authority in the health and education sector. My role went beyond content creation; I oversaw a complete visual and communication redesign, ensuring that every touchpoint reflected professionalism and trustworthiness. I managed the social media ecosystem from start to finish, from high-level strategy and graphic design to community management and performance analysis, ensuring that the brand message resonated with a sophisticated and discerning audience.
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In this recent article for Deployyourcareer (published in Spanish), I reflect on my transition from Community Manager to Social Media Manager. I analyze why simply having a social media presence is no longer enough without a solid technical infrastructure that supports a brand's true purpose. This article is a call to move beyond vanity metrics and focus on building a functional, crucial, and, above all, strategy-driven digital ecosystem.
Here the link to the magazinehttps://heyzine.com/flip-book/9df3334ae4.html
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I’m Flora, and my process doesn’t start on Canva. With a background in Fashion Design (UBA), I don’t just "decorate"—I solve problems. My superpower is observation: I analyze user behavior to turn clicks into strategy. Design is a methodology, not an accident. Ready to see your brand through a different lens? 🚀
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Visual Identity & Curated Catalogue: The Modern Pet Home Where others see a simple pet bowl, I see a color palette and a lifestyle statement. For this project, I developed a cohesive visual system for a Pet Shop’s feeding category. Using my background in textile and fashion design, I curated a harmonious aesthetic that elevates the product. No "decorating"—just intentional design that aligns the brand’s digital presence with its premium product quality.
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