Art Direction & Social Media Assets for Fashion E-commerce

My role. Creative Director and Brand Strategist The goal was to build a vibrant visual identity for m1801, a fashion label focused on authenticity. I developed a visual universe centered on natural light and "real body" aesthetics to foster trust and inclusivity. Key Highlights: Art Direction: Curated a trendy, high-contrast palette designed to pop on social feeds. E-commerce Assets: Designed story layouts and conversion-focused coupons (e.g., "FUCSIA15") to drive traffic. Consistency: Created a unified look bridging the gap between social media and the final shopping experience.