In this recent article for Deployyourcareer (published in Spanish), I reflect on my transition from Community Manager to Social Media Manager. I analyze why simply having a social media presence is no longer enough without a solid technical infrastructure that supports a brand's true purpose. This article is a call to move beyond vanity metrics and focus on building a functional, crucial, and, above all, strategy-driven digital ecosystem.

Here the link to the magazinehttps://heyzine.com/flip-book/9df3334ae4.html