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Visual Identity & Curated Catalogue: The Modern Pet Home Where others see a simple pet bowl, I see a color palette and a lifestyle statement. For this project, I developed a cohesive visual system for a Pet Shop’s feeding category. Using my background in textile and fashion design, I curated a harmonious aesthetic that elevates the product. No "decorating"—just intentional design that aligns the brand’s digital presence with its premium product quality.
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Wonder -- Visual Expressions
The restraint in the warm palette really lets the sound-object concept breathe—especially that shift from readable type to atmosphere.
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Pro Design :)