I was the lead social media strategist and brand guardian for Crianzas, focusing on solidifying the brand as a top authority in the health and education sector. My role went beyond content creation; I oversaw a complete visual and communication redesign, ensuring that every touchpoint reflected professionalism and trustworthiness. I managed the social media ecosystem from start to finish, from high-level strategy and graphic design to community management and performance analysis, ensuring that the brand message resonated with a sophisticated and discerning audience.