Meta Ads Lead Generation Campaign ManagementMeta Ads Lead Generation Campaign Management
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Meta Ads campaign I managed to generate leads for a business. I handled the targeting, creatives, and budget setup, then optimized the campaign based on performance. Here’s a snapshot of the results.
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Ivan's avatar
503 conversations at about PKR12 each on the flask set is a solid cost per message. Which creative carried it, product shots or lifestyle?
Digital 's avatar
Product shots carried it. They brought in most of the conversations at the lowest cost. Lifestyle was weaker on both volume and cost per message.
Ivan's avatar
Product shots winning on volume and cost is useful to know. Next test I would try: the same product shot with a clear offer line on it, to see if it can lower the cost even more.
Digital 's avatar
yes u can try it and share with us
Hanzla's avatar
Solid CPL numbers on those messaging campaigns! Keeping cost per conversation under PKR 10-12 while maintaining lead quality in local campaigns takes clean audience targeting. Great work, Mutuahar!
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