Contra - A professional network for the jobs and skills of the futureWhat I did for CrianzasConectadas I was the lead social media strategist and brand guardian for C...
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What I did for CrianzasConectadas
I was the lead social media strategist and brand guardian for Crianzas, focusing on solidifying the brand as a top authority in the health and education sector. My role went beyond content creation; I oversaw a complete visual and communication redesign, ensuring that every touchpoint reflected professionalism and trustworthiness. I managed the social media ecosystem from start to finish, from high-level strategy and graphic design to community management and performance analysis, ensuring that the brand message resonated with a sophisticated and discerning audience.
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How I Onboarded Them
I implemented a structured onboarding process designed to align creative output with business integrity:
Deep-Dive Consultation: Conducted a comprehensive debriefing to align on brand values, ethical considerations, and long-term authority-building goals.
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About Crianzas
Crianzas is an Argentina-based opening to platform dedicated to providing evidence-based parenting resources and expert-led guidance. The brand distinguishes itself through its commitment to academic rigor and empathetic communication, offering digital courses,...
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Revamp Of Their Social Presence
Aesthetic & Messaging Audit: Identified and removed legacy content that diluted the brand’s professional standing.
Profile Optimization: Streamlined the bio for clarity and SEO, and curated Highlight Stories that serve as an evergreen FAQ and...
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Strategy Implementation:
Data-Driven Calendar: Prepared monthly schedules highlighting key educational events, product launches, and expert insights.
Collaborative Approval: Maintained a transparent feedback loop with the client to ensure technical accuracy in all communications.
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IMPACT & KEY RESULTS Sold-Out Workshops: Achieved a 100% occupancy rate for live workshops through targeted organic funnels.
Course Sales Growth: Consistently increased digital course conversions by aligning educational content with the brand’s product ecosystem.
High-Intent...
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