Brand Design for Emotion Games by Yurii HorbachovBrand Design for Emotion Games by Yurii Horbachov

Brand Design for Emotion Games

Yurii Horbachov

Yurii Horbachov

«Mafia» – a team psychological turn-based role-playing game with a detective plot, simulating the struggle of informed members of the organized minority against the unorganized majority.
This case study focuses on the brand design of the game federation «Emotion Games».

The Logo

The game is played with 10 players. Players are divided into two teams. Mafia (black players) and citizens (red players). The captain of the “black” team is Don, the captain of the “red” team is the sheriff.
So, the core idea behind the logo was to capture the symbolism of the game itself – the round table, the 10 players, the key roles, and the division of the teams by color.
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Posted Jun 17, 2026

Designed the brand identity, web and broadcasting interface for the Mafia game federation "Emotion Games".