Freelancers using Braze

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SaaS Product Marketer | GTM & Lifecycle Strategy for Growth

SaaS Product Marketer | GTM & Lifecycle Strategy for Growth

Cover image for GTM and Onboarding Audit for SaaS Startup

GTM and Onboarding Audit for SaaS Startup

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Cover image for Go-To-Market Strategy & Messaging for SaaS Feature Launch

Go-To-Market Strategy & Messaging for SaaS Feature Launch

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Cover image for Lifecycle Email & Engagement Strategy for SaaS Analytics Startup

Lifecycle Email & Engagement Strategy for SaaS Analytics Startup

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Designing clarity. Engineering reality. Shipping both.

$1k+: Earned

1x: Hired

5.0: Rating

113: Followers

Designing clarity. Engineering reality. Shipping both.

Cover image for E-commerce Personalized Shopping Journey Design

E-commerce Personalized Shopping Journey Design

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Cover image for Braze Customer Engagement Automation for SaaS Growth

Braze Customer Engagement Automation for SaaS Growth

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Carbex Premium Sports Lifestyle Brand Concept

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Cover image for Novatlas Corporate Website Development

Novatlas Corporate Website Development

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Alexander Skeith

Award-winning copywriter and brand voice strategist.

5.0: Rating

29: Followers

Award-winning copywriter and brand voice strategist.

Monese: Building a Brand with Data-driven Marketing Strategy

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Cover image for
Sample long-form writing on custom

Sample long-form writing on custom duty, import taxes and VAT <Title Tag> Custom duty and Import tax: Everything you need to know <meta description> Get the full low-down on custom duty and import tax, and find out the easiest way to reclaim these funds on purchases you’re returning to the EU. <Intro body> Custom duty and import tax is a topic that can make even the most experienced online shoppers more than a little nervous. The good news is that once you understand how they work, they’re not nearly as scary as they might seem. And, you’ll be better equipped to pursue a refund whenever you happen to return an online purchase that’s come from overseas. Here’s a quick rundown on everything you need to know about the finer details of custom duty and import tax. <H1> What’s the difference between custom duty and import tax? <body> It’s the job of customs authorities to collect duties and taxes on goods coming into and out of a country. But, when it comes to shipping, the words 'duties' and 'taxes' are very often perceived to mean the same thing. This isn’t actually the case at all. When we say ‘duties’, we’re referring to customs duties or custom charges, which are taxes that are applied to cross-border goods which are collected by customs authorities both to generate revenue and protect local industries. These duties can come in a variety of forms ranging from trade tariffs to excise duties. Crucially, most duties are paid by the importer, with the exception of export duties which are paid by the exporter. Import taxes on the other hand, are fees applied by the government on purchased items coming into a country. These taxes can go by different names in different localities — including value-added tax (VAT), sales tax, and goods and services tax (GST) — but they’re essentially the same thing. Tax rates can vary from 0% to 20% or even higher depending on both the country and product. In almost all cases import taxes are paid for by the importer and are placed on almost all purchases arriving from overseas. You’re likely already very familiar with value-added tax, which is more commonly known as VAT. This is an import tax that works as a kind of consumption charge on goods or services. It plays an important role in business and can be charged on a range of items. VAT is a tax which is ultimately paid by you, the customer, instead of working as a tax on individual businesses. <H2> When are custom duty and import tax applied? <body> You’ll be charged custom duty on all goods worth more than £135 (and all excise goods) that are being sent from outside the UK (or the UK and the EU if you’re in Northern Ireland). In these cases, you’ll need to pay custom duty on both the purchase price of the goods, as well as on postage, packaging and insurance. When it comes to gifts, you’ll generally need to pay 2.5% on goods above £135 and up to £630. Rates tend to vary for gifts over £630. Special rules apply to excise goods — which can be summarised as wine and other exciting intermediate products (like sherry, port and other spirits), tobacco, and mineral oil (such as petrol or diesel oil). Excise duty is applied to all of these items regardless of their purchase cost. <H3> What are custom duty and import tax based on? <body> So, what factors inform the rates being applied to your latest online purchase from overseas? In the UK, import tax and custom duty amounts applicable to a shipment are determined by a number of factors including the HS code (which classifies the type of product), the goods description on the commercial invoice (which includes the product's end-use), as well as the value of the goods (including freight and insurance fees) help customs to determine the custom duty and import tax and to clear your shipment. International trade agreements between certain countries can also have a bearing on the amount import taxes applied to a shipment. Wherever you need to settle these charges you’ll be contacted by Royal Mail, Parcelforce or the courier company and they’ll send you a bill stating exactly what fees you need to pay. They’ll normally hold your parcel for about 3 weeks and, if you haven’t paid the bill by then, your parcel will be returned to the sender. In the past, even calculating the amount you need to pay on custom duty has proved a little taxing (pun intended). This has involved determining the duty percentage rate on the goods being shipped (a rate that varies depending on the country the item is being shipped to). These can be found by visiting the customs or trade tariff page on the government website of the destination country. Then it’s a case of adding up the value of the goods, plus freight costs, insurance and any additional costs, then multiplying the total by the duty rate. Similarly, calculating import tax has traditionally required a bit of number crunching. This has involved finding out the sales tax (VAT) rates of the country the item is being shipped to. For example, the UK has three VAT rates: 0%, 5% and 20%, which is the standard rate for most goods and services. So if the shipment is a men’s sweater, the rate is 20% because clothing for adults falls under this standard VAT rate. Once the VAT on a shipment has been calculated, customers have then had to add up the goods value, freight costs, insurance, and import duty, and then multiply the total by the destination country's applicable VAT rate. Thankfully, we’ve managed to do away with a lot of this heavy lifting. By simply accessing our handy calculator (https://dutyrefunds.co.uk/import-duty-calculator/#calculator) and entering in your purchase price, item description and courier, you’ll be able to find out what custom duty or import tax is set to be applied to your shipped items. <Header> Claiming a refund on custom duty or import tax <body> Historically, customers have had to jump through a lot of hoops to get refunded for custom duty and import tax on returned items. The method of claiming repayment has typically depended on how the initial customs declaration was made. If it was dealt with by the Customs Handling of Import Excise Freight (CHIEF) system, customers are still able to claim repayment online — provided you have a Government Gateway number and are already registered for the service. If the custom declaration was made via the Customs Declaration Service (CDS), customers are able to submit a claim using the CDS version of Form C285. In both these cases you’ll need a whole list of items to tick off including the sales invoice, the packing list, the amount of import taxes paid, and your bank details if the refund is to be paid directly. But did you know, there’s an easier way? If you’ve returned goods purchased from within the EU in the last 365 days, Duty Refunds provides you with a quick and easy solution. In fact, we’re now known as the UK’s leading import VAT and duty specialist. Whether you need to reclaim customs charges (https://dutyrefunds.co.uk/reclaim-customs-charges/), get a customs duty refund (https://dutyrefunds.co.uk/reclaim-customs-charges/customs-duty-refund/) or import VAT Refund (https://dutyrefunds.co.uk/reclaim-customs-charges/import-vat-refund/), we’ve made the process as frictionless as possible.

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Cover image for Saying something that sticks

Saying something that sticks

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Cover image for DiscourseLabs: Interactive Historical Conversations

DiscourseLabs: Interactive Historical Conversations

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Syed Basit Ashraf

Product Marketing & GTM Specialist | B2B & B2C SaaS

Product Marketing & GTM Specialist | B2B & B2C SaaS

Cover image for Linearity | Emails & Lifecycle

Linearity | Emails & Lifecycle

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Cover image for PandaDoc | Market Research & Websites

PandaDoc | Market Research & Websites

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Cover image for PandaDoc | Lead Gen Assets

PandaDoc | Lead Gen Assets

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Ibadan, Nigeria

Product Social Media package design Label Box Food, Beverage

13: Followers

Product Social Media package design Label Box Food, Beverage

Cover image for Organic Spirulina Supplement Packaging Design

Organic Spirulina Supplement Packaging Design | Vitamin Bottle Label Design | Premium Wellness Branding | Dietary Supplement Packaging This project highlights a premium organic spirulina supplement packaging design developed for a health and wellness brand focused on delivering a clean, trustworthy, and professional product presentation. The objective was to create a modern supplement label that reflects purity, quality, and nutritional excellence while helping the product stand out in both retail environments and competitive online marketplaces. The packaging features a sophisticated minimalist design that combines crisp white space with rich botanical green tones and luxurious gold accents. This carefully selected color palette reinforces the product's natural, organic identity while communicating freshness, premium quality, and scientific credibility. Large, bold typography ensures that the product name and dosage are immediately recognizable, allowing customers to identify key product information within seconds. The label layout was strategically designed to establish a strong visual hierarchy. Important product details such as dosage strength, organic certification, dietary information, and tablet quantity are clearly organized to improve readability and create a seamless shopping experience. The clean composition eliminates visual clutter while maintaining a premium appearance that builds customer confidence and strengthens brand recognition. A key element of this project is the use of authentic ingredient imagery, showcasing spirulina powder alongside subtle botanical graphics to reinforce the product's natural origin. Combined with the premium bottle presentation and metallic cap finish, the packaging creates a luxurious appearance that appeals to health-conscious consumers looking for trusted dietary supplements. Beyond aesthetics, the packaging was developed with commercial manufacturing in mind. Every design element was prepared for professional printing, ensuring accurate color reproduction, proper label dimensions, and production-ready artwork suitable for large-scale manufacturing. The design system also allows for easy adaptation across additional supplement products while maintaining a consistent and recognizable brand identity. To elevate the product presentation, I created realistic 3D supplement bottle mockups that accurately represent the finished packaging in retail and digital environments. These high-quality mockups are ideal for Amazon product listings, Shopify stores, eCommerce websites, social media advertising, wellness marketing campaigns, investor presentations, and product launch materials. Professional product visualization helps increase perceived value and enhances customer trust before purchase. My packaging design process includes market research, competitor analysis, brand positioning, typography selection, color strategy, information hierarchy, print-ready artwork preparation, and realistic product visualization. Every packaging project is designed to combine visual appeal with commercial functionality while helping brands establish a memorable presence in competitive markets. Services included in this project: Supplement Packaging Design Organic Supplement Label Design Spirulina Bottle Packaging Vitamin Bottle Label Design Dietary Supplement Packaging Herbal Supplement Branding Nutritional Supplement Design Product Packaging Design Product Label Design Wellness Product Branding Health Product Packaging Print-Ready Packaging Design Packaging Artwork Premium Bottle Label Design Brand Identity Design Packaging Mockup Design 3D Product Mockup Amazon Product Packaging Shopify Product Presentation eCommerce Packaging Design Adobe Illustrator Packaging Design Adobe Photoshop Product Mockups This project demonstrates my expertise in designing high-converting supplement packaging that combines premium branding, strategic marketing, and production-ready design. I create packaging solutions that not only look exceptional but also communicate trust, quality, and professionalism. Whether you're launching vitamins, herbal supplements, protein powders, superfoods, organic capsules, wellness products, or nutritional supplements, I deliver custom packaging designs that enhance shelf appeal, strengthen brand identity, improve customer confidence, and help your products succeed in today's highly competitive health and wellness industry.

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Cover image for Cement Bag Packaging Design, Cement

Cement Bag Packaging Design, Cement Sack Design, Cement Packaging Design, Construction Material Packaging, Building Material Packaging, Industrial Packaging Design, Cement Bag Branding, Product Packaging Design, Packaging Design, Packaging Branding, Product Branding, Brand Identity Design, Custom Packaging Design, Cement Bag Artwork, Construction Product Packaging, Heavy Duty Packaging Design, Packaging Graphics, Print-Ready Packaging, Packaging Mockup, Commercial Packaging, Retail Packaging Design, Industrial Product Packaging, Manufacturing Packaging, Packaging Designer, Packaging Layout Design, Bag Packaging Design, Sack Packaging Design, Bulk Product Packaging, Building Products Packaging, Infrastructure Packaging, Professional Packaging Design, Packaging Dieline, CMYK Print Files, Adobe Illustrator, Adobe Photoshop, High-Resolution Packaging, Modern Packaging Design, Construction Branding, Industrial Branding, Product Presentation Design, Geometric Packaging Design, Packaging Artwork Design, Large Format Packaging, Packaging for Cement Brands, Durable Packaging Design, Print Production Design, Packaging Identity, Consumer Product Packaging, Packaging Graphics Design, Premium Packaging Design, Corporate Packaging Design. This project showcases a modern cement bag packaging design developed to create a strong and professional identity for a construction materials brand. The packaging combines bold geometric graphics, clean typography, and a minimal color palette to communicate strength, reliability, and product quality. Designed for a 50 kg cement bag, the layout enhances brand recognition while ensuring key product information is clear, organized, and easy to read in warehouses, construction sites, and retail environments. The design emphasizes visual simplicity without sacrificing functionality. The brand logo, product name, weight, technical details, certifications, and manufacturing information are strategically arranged to create a balanced composition that reinforces trust and professionalism. The geometric pattern provides a distinctive visual identity that helps the product stand out from competing cement and building material brands. Prepared for commercial manufacturing, the packaging artwork includes high-resolution graphics, CMYK color mode, print-ready files, bleed settings, and production-ready layouts suitable for large-scale bag printing. This packaging style is ideal for cement manufacturers, concrete products, mortar, gypsum, tile adhesive, industrial minerals, and other construction materials. My goal is to create packaging that combines premium branding, durability, and clear communication to help industrial products achieve greater market recognition and a stronger shelf presence.

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Cover image for Hammer Packaging Design, Tool Packaging

Hammer Packaging Design, Tool Packaging Design, Hand Tool Packaging, Retail Card Packaging, Blister Card Packaging, Hanging Card Packaging, Hardware Packaging Design, Construction Tool Packaging, Product Card Design, Tool Branding, Industrial Packaging Design, Packaging Design, Product Packaging Design, Custom Packaging Design, Packaging Branding, Product Branding, Brand Identity Design, Retail Packaging Design, Shelf Ready Packaging, Consumer Product Packaging, Packaging Artwork, Print-Ready Packaging, Packaging Mockup, Product Display Packaging, Professional Packaging Design, Packaging Graphics, Packaging Layout Design, Tool Product Packaging, DIY Tool Packaging, Carpenter Tool Packaging, Workshop Tool Packaging, Engineering Tool Packaging, Hardware Product Packaging, Commercial Packaging, Die Cut Packaging, Packaging Dieline, CMYK Print Files, Adobe Illustrator, Adobe Photoshop, High-Resolution Packaging, Modern Packaging Design, Product Presentation Design, Tool Label Design, Industrial Branding, Manufacturing Packaging, Retail Display Packaging, Product Marketing Design, Professional Packaging Artwork, Custom Product Card Design, Construction Equipment Packaging, Handyman Tool Packaging, Hanging Display Packaging. This project showcases a professional retail packaging card design for a claw hammer, created to combine strong product branding with an attractive retail presentation. The packaging features a durable hanging card layout that securely displays the hammer while maximizing visibility in hardware stores, home improvement centers, and construction supply retailers. The bold typography, high-contrast color palette, and clean layout immediately capture attention while reinforcing a reliable and professional brand image. The design highlights essential product information, including tool weight, specifications, and key features, using a well-organized visual hierarchy that allows customers to quickly understand the product's benefits. The packaging is designed to improve shelf appeal while maintaining a clean and premium appearance suitable for professional tradespeople, contractors, DIY enthusiasts, and industrial users. Prepared for commercial production, the artwork includes print-ready CMYK files, accurate dielines, bleed settings, and high-resolution graphics for flawless printing. This packaging style is ideal for hammers, screwdrivers, pliers, wrenches, measuring tools, utility knives, power tool accessories, and other hardware products. My goal is to create packaging that strengthens brand recognition, enhances the customer experience, and helps products stand out in competitive retail environments through modern, functional, and high-impact packaging design.

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Cover image for Paint Bucket Packaging Design, Paint

Paint Bucket Packaging Design, Paint Can Label Design, Paint Bucket Label Design, Paint Packaging Design, Paint Product Branding, Paint Container Design, Paint Tub Packaging, Paint Bucket Mockup, Paint Label Design, Premium Paint Packaging, Interior Paint Packaging, Exterior Paint Packaging, Home Improvement Packaging, Construction Product Packaging, Building Materials Packaging, Industrial Packaging Design, Packaging Design, Product Packaging Design, Bucket Label Design, Packaging Branding, Product Branding, Brand Identity Design, Custom Packaging Design, Print-Ready Packaging, Packaging Artwork, Packaging Mockup, Retail Packaging Design, Consumer Product Packaging, Professional Packaging Design, Packaging Designer, Packaging Graphics, Packaging Layout Design, Label Design, Large Format Packaging, Commercial Packaging, Shelf Ready Packaging, Product Presentation Design, CMYK Print Files, Adobe Illustrator, Adobe Photoshop, High-Resolution Packaging, Packaging Dieline, Modern Packaging Design, Luxury Packaging Design, Home Decor Product Packaging, Manufacturing Packaging, Packaging for Construction Products, Packaging for Paint Brands, Product Marketing Design, Custom Label Design, Paint Branding. This project showcases a premium paint bucket packaging and label design developed to give a paint brand a modern, professional, and highly recognizable identity. The packaging combines bold color blocking, clean typography, and a minimalist layout to communicate product quality while making each paint variant easy to identify. The design is suitable for interior paints, exterior paints, matte finishes, emulsion paints, acrylic paints, and other decorative coating products sold through retail stores and distributors. The label is carefully structured to highlight the brand logo, product type, finish, volume, and key product benefits while maintaining a clean and premium appearance. Different color variations create a consistent product family that strengthens brand recognition and improves shelf visibility. Every element is designed to help customers quickly identify the right product while reinforcing trust in the brand. Prepared using professional print standards, the artwork includes CMYK color mode, high-resolution graphics, bleed settings, and print-ready files for commercial production. This packaging solution is ideal for paint manufacturers, coating companies, construction brands, and home improvement businesses looking to elevate their product presentation through modern branding and professional packaging design. My focus is creating packaging that combines visual impact, functionality, and strong brand identity to help products stand out in competitive retail markets.

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I build CRM systems that turn engagement into revenue.

I build CRM systems that turn engagement into revenue.

Cover image for CRM Migration & Lifecycle Strategy

CRM Migration & Lifecycle Strategy - Luxury Beauty Led year-long CRM migration project for Estée Lauder's multi-brand beauty portfolio, overseeing technical integration, data migration, testing protocols, and cross-functional coordination. Project scope: Managed migration planning and execution across multiple international markets. Coordinated with IT, Data, Regional Marketing, and Brand teams. Ensured campaign continuity during platform transition. Implemented enhanced segmentation and automation capabilities in new system. Directed ongoing D2C lifecycle strategy across email and SMS channels. Impact: Seamless transition with zero downtime, enhanced personalization capabilities, improved customer engagement through better segmentation and automation workflows.

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Cover image for Global CRM Strategy - Subscription Fintech Led end-to-end li...

Global CRM Strategy - Subscription Fintech Led end-to-end lifecycle marketing strategy for Klarna's global subscription product across email, SMS, push, and in-app channels. Key initiatives: Designed and launched "Drops" - always-on weekly campaign featuring merchant offers, requiring weekly content and personalisation updates, collaborating closely with product and data teams. Rebuilt complete customer onboarding journey from strategy to execution, reducing time-to-activation. Implemented segmentation and personalization across 26+ markets in Braze. Managed cross-functional collaboration with Product, Growth, and Regional teams. Results: Improved partner brand engagement, achieved significant campaign ROI uplift through continuous testing and optimization.

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Cover image for Luxury Travel Newsletter - Winter Campaign

Luxury Travel Newsletter - Winter Campaign

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Cover image for Luxury Travel Newsletter - Summer Campaign

Luxury Travel Newsletter - Summer Campaign

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Paula Blanchart

Barcelona, Spain

Music PR & Marketing Strategist | Project manager

7: Followers

Music PR & Marketing Strategist | Project manager

Cover image for CRM & Copywriter - Primavera Sound

CRM & Copywriter - Primavera Sound

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Cover image for Sentido Único Sentido - Marketing & PR | Manager Assistant

Sentido Único Sentido - Marketing & PR | Manager Assistant

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Cover image for Cumac Bookings - Marketing Manager

Cumac Bookings - Marketing Manager

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Cover image for Adriana Blanc - Assistant & Digital Marketing

Adriana Blanc - Assistant & Digital Marketing

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Empowering Startups with Expert Product Management

Empowering Startups with Expert Product Management

Cover image for Product lead for SoulCycle iOS app

Product lead for SoulCycle iOS app

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Cover image for Co-Founder and Chief Product Officer at Baton Market

Co-Founder and Chief Product Officer at Baton Market

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Cover image for Product Lead for The Wing's Member Ecosystem

Product Lead for The Wing's Member Ecosystem

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