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Global CRM Strategy - Subscription Fintech
Led end-to-end lifecycle marketing strategy for Klarna's global subscription product across email, SMS, push, and in-app channels.
Key initiatives:
Designed and launched "Drops" - always-on weekly campaign featuring merchant offers, requiring weekly content and personalisation updates, collaborating closely with product and data teams.
Rebuilt complete customer onboarding journey from strategy to execution, reducing time-to-activation.
Implemented segmentation and personalization across 26+ markets in Braze.
Managed cross-functional collaboration with Product, Growth, and Regional teams.
Results: Improved partner brand engagement, achieved significant campaign ROI uplift through continuous testing and optimization.
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Clean and confident work! The green gradient with the mark feels very modern for fintech - trustworthy but not boring. The app screens look really polished. Curious how you landed on this mark, does it represent growth / movement?
An existing brand identity showcased across a new campaign. This was one of my favourite projects ever!
Taking an existing identity and stretching it across a whole new campaign is such a good test of a system. This looks like one of those projects where everything just clicked.
Meta Ads Campaign for an E-commerce Business.
I managed a Facebook Ads campaign for an e-commerce business with the objective of generating messaging conversations from potential customers.
Campaign Details
Platform: Facebook Ads (Meta Ads Manager)
Industry: E-commerce
Campaign Objective: Messaging Conversations
Ad Spend: $1.90
Impressions: 3,925
Messaging Conversations Started: 27
Cost per Conversation: $0.07
My Approach
I focused on audience targeting, ad delivery monitoring, and budget management to generate customer inquiries within a limited advertising budget. I monitored campaign performance and reviewed audience demographics to understand how the ads were performing.
Key Result
The campaign generated 27 messaging conversations with just $1.90 in ad spend, at an average cost of approximately $0.07 per conversation.
This project demonstrates my practical experience with Meta Ads campaign setup, audience targeting, budget monitoring, and performance analysis.
Services: Meta Ads Management, Facebook Advertising, Audience Targeting, Campaign Optimization, Performance Reporting.
Facebook Ads ManagementFacebook AdsDigital Marketing Social Media ManagementClaudeFacebook Business Manager
Awesome results! Quick question: Did you rely more on Advantage+ placements or manual placements for this specific campaign?