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Meta Ads Campaign for an E-commerce Business.
I managed a Facebook Ads campaign for an e-commerce business with the objective of generating messaging conversations from potential customers.
Campaign Details
Platform: Facebook Ads (Meta Ads Manager)
Industry: E-commerce
Campaign Objective: Messaging Conversations
Ad Spend: $1.90
Impressions: 3,925
Messaging Conversations Started: 27
Cost per Conversation: $0.07
My Approach
I focused on audience targeting, ad delivery monitoring, and budget management to generate customer inquiries within a limited advertising budget. I monitored campaign performance and reviewed audience demographics to understand how the ads were performing.
Key Result
The campaign generated 27 messaging conversations with just $1.90 in ad spend, at an average cost of approximately $0.07 per conversation.
This project demonstrates my practical experience with Meta Ads campaign setup, audience targeting, budget monitoring, and performance analysis.
Services: Meta Ads Management, Facebook Advertising, Audience Targeting, Campaign Optimization, Performance Reporting.
Facebook Ads ManagementFacebook AdsDigital Marketing Social Media ManagementClaudeFacebook Business Manager
Great breakdown! Focusing on clear ROI metrics (like orders per week) rather than vanity impressions is what keeps clients retainers long-term
Agreed! Conversations were my goal for this first test. Next, I want to track how many of them turn into actual orders
Awesome results! Quick question: Did you rely more on Advantage+ placements or manual placements for this specific campaign?
Thanks! I used Advantage+ placements here, since the budget was very small and I wanted Meta to find the cheapest conversations
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Crenaly: a booking SaaS I designed and built end-to-end for appointment-based businesses in France: salons, barbers, beauty and wellness.
The core idea: when a client cancels, the freed slot is automatically offered to clients who asked for an earlier time. The first to accept gets it, their appointment moves in place, and the slot they leave is offered next. No double booking, no manual work.
Around it, a full product:
→ Branded booking page for each business, embeddable on their own site
→ Mobile-first booking flow, no account needed
→ Agenda, client management, team roles & permissions
→ Verified reviews, analytics, Stripe billing
Product, UX/UI, frontend and backend.
Next.js · TypeScript · NestJS · PostgreSQL · Redis
Automatically offering a cancelled slot to the next client is such a practical feature for salons and barbers. Designing and building Crenaly end to end must have made those flows much tighter.
Dark mode for evenings, but light feels easier for daily use. Both look clean though!
