CRM Migration & Lifecycle Strategy - Luxury Beauty Led year-long CRM migration project for Estée ...

CRM Migration & Lifecycle Strategy - Luxury Beauty Led year-long CRM migration project for Estée ...CRM Migration & Lifecycle Strategy - Luxury Beauty Led year-long CRM migration project for Estée ...

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Ana Teodora

pro

• Jan 19

CRM Migration & Lifecycle Strategy - Luxury Beauty Led year-long CRM migration project for Estée Lauder's multi-brand beauty portfolio, overseeing technical integration, data migration, testing protocols, and cross-functional coordination.

Project scope:

Managed migration planning and execution across multiple international markets.

Coordinated with IT, Data, Regional Marketing, and Brand teams.

Ensured campaign continuity during platform transition.

Implemented enhanced segmentation and automation capabilities in new system.

Directed ongoing D2C lifecycle strategy across email and SMS channels.

Impact: Seamless transition with zero downtime, enhanced personalization capabilities, improved customer engagement through better segmentation and automation workflows.

Marketing Strategy Project Management Microsoft Excel Braze Campaign Manager 360 Email Migration

Geethasree Naguboina

pro

• Feb 27

Most dashboards don’t have a visualization problem. They have a KPI problem.

I’ve reviewed dozens of reporting systems recently and the pattern is consistent:

Metrics are defined differently across sheets

“Revenue” means one thing in finance and another in marketing

KPIs are tracked… but not tied to decisions

Dashboards look clean but don’t answer operational questions

When metric logic isn’t aligned, teams don’t have a data problem.

They have a decision problem.

That’s why I’ve started offering a structured KPI & Revenue Diagnostic Audit — focused on:

• Metric consistency • Reporting logic • Revenue driver alignment • Decision-readiness

If you're building dashboards or scaling reporting systems, this layer matters more than design.

Data Visualization Data Analysis Product Data Analytics Microsoft Excel Microsoft Word Google Sheets exceldashboard exceldataanalytics

Abhiram Tinguria

• Feb 27

Completely agree. Most dashboards optimize for visuals, not decision velocity. If KPIs aren’t standardized across teams, you’re basically scaling confusion. The real leverage is in metric governance before visualization.

Antun Hirsman

• Feb 25

Gust - beauty boutique - branding

Brand Design Adobe Photoshop Adobe Illustrator

Misfalah Fajar

• Feb 26

Love the style!

Framlix Studio

pro

• Feb 26

Mobile view of our product page on our Framer eCommerce website fully integrated with Shopify using FramerCommerce called Solvane. Clean, modern cosmetics brand. 💬 How does it look?