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Shopify CRO & Product Page Redesign for The Perfume Brand
The Perfume Brand partnered with us to improve the performance of its Shopify product pages by redesigning how bundle offers were presented to customers. The project combined competitor research, Shopify CRO, and Shopify website design improvements to create a clearer buying experience that encouraged larger purchases. The updated bundle interface strengthened product presentation, improved shopping confidence, and supported higher average order value while maintaining the brand's premium identity.
Solid work. Keeping the premium vibe while making the offer easier to grasp is the tricky part, and you nailed it.
Thank you
Bundles are where perfume stores win or lose average order value. Did you see more people choosing the mid-tier bundle once it was redesigned? In my experience, anchoring with a 'most popular' option does a lot of the work.
That was the goal, and the mid-tier got most of the lift. The 'most popular' anchor was the biggest lever, so I'm not surprised you've seen the same.
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New project: a film-first website for Portugal Media Productions, an award-winning film and photography team whose work includes David Beckham for Haig Club. Built in Framer on our Nova Quinn template, with headlines over full-screen footage, a moving client logo strip, and a site the team now edits on their own.
The full case study is on my profile.
Build with Framer?
🎨 What makes an e-commerce website stand out: the design, the products, or the shopping experience?
Here’s a look at my e-commerce website design concept for a retro-inspired fashion store.
From product collections and featured items to community-inspired sections, the goal was to create a storefront that brings the brand’s personality to life while making product discovery feel effortless.
But I want to hear your honest thoughts 👇
💬 If you were improving this website, what would you focus on first?
🎨 The visual design and branding
🛍️ The product browsing experience
📱 The user experience and navigation
💰 The layout and conversion potential
Feel free to share your suggestions, even if you would do something differently. I’m always interested in hearing how other designers, founders, and e-commerce professionals think.
#EcommerceDesign #WebDesign #UIDesign #Shopify #UXDesign
The layout is perfect
The full landing page design is complete.
I designed this website for a web design and development agency, with founders and growing businesses in mind.
Clear services, selected work, straightforward pricing and answers to common questions. Each section helps visitors understand the offer and take the next step.
Visually, I kept it consistent with teal accents, structured grids and corner details throughout.
Good to see all the sections come together.
Love how you’ve focused on clarity and consistency! The clear services and pricing make it easier for visitors to understand the offer and take the next step. 👏✨
