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Aafaq Sikandar
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Aafaq Sikandar

Full-Stack Developer & Web Designer

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Followed by Ivan S, Gülçin G, and Mariana O

New York, USA

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New York, USA

Shopify Plus CRO Testing & Conversion Strategy for Level8 Level8 had already built a strong presence in the travel ecommerce market. Traffic was consistent, product quality was solid, and paid campaigns were bringing qualified users into the store. Still, conversion rates were not moving at the same pace as acquisition growth. The issue was not visibility. It was decision-making inside the storefront experience. A Shopify CRO framework centered around real customer behavior, controlled A/B testing, and conversion-focused Shopify website design improvements backed by live performance data instead of assumptions.
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Nourished Natural Health approached improving its Shopify website performance through structured CRO research and optimization. The existing e-commerce experience had opportunities to improve product presentation, user navigation, messaging clarity, and conversion pathways. The project focused on applying Shopify CRO strategies through A/B testing, UX improvements, and data analysis. Key website elements, including product layouts, calls to action, and customer journey touchpoints, were refined to create a more intuitive e-commerce experience.
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Interactive Webflow Website Development & Motion Design for Bondex Built an interactive Webflow website experience for Bondex focused on premium digital design, motion-driven storytelling, and conversion-focused user journeys. The project involved Webflow development, advanced GSAP animations, Lenis smooth scrolling, and custom interaction design to create a high-performance, immersive website experience. The goal was to transform the brand’s messaging into an engaging digital platform through strategic UX/UI design, dynamic page transitions, and interactive landing page sections. The final experience combined modern frontend development principles with scalable Webflow architecture to improve user engagement, strengthen brand positioning, and create a polished website optimized for conversions.
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CRO & UX Optimization for Skincare brand
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