Aafaq Sikandar's Work | ContraWork by Aafaq Sikandar
Full-Stack Developer & Web Designer
Every project in this video taught me something new. From design to launch, here's a quick tour of the websites I've built. Take a look and let me know what you think. Shopify Plus POS & JOOR Integration for Panache Nourished Natural Health partnered to improve its e-commerce performance through Shopify CRO and Conversion Rate Optimization strategies. The project focused on analyzing customer behavior, testing key website elements, and improving the shopping journey through data-driven decisions. Product pages, layouts, messaging, and calls to action were optimized to create a clearer Shopify website design experience that helps users discover relevant products and complete purchases with greater confidence. Shopify CRO & UX Optimization for Active Drip Skincare
Active Drip partnered with us to improve its Shopify store through behavioral analytics, Shopify CRO, and UX optimization. The project focused on understanding real customer behavior, identifying conversion barriers, and implementing data-driven improvements across the storefront. Using Microsoft Clarity insights, we refined key customer touchpoints to strengthen engagement, improve user experience, and create a more conversion-focused Shopify website design that supports long-term ecommerce growth.