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Aafaq Sikandar
Full-Stack Developer & Shopify Developer
Shopify Website Design & UX Restructure for Bodega Style
Bodega Style needed a Shopify website experience that better reflected its premium showroom and created a smoother path for customers to explore products and request design consultations. The project focused on Shopify website design improvements, storefront UX restructuring, navigation refinement, and homepage customization to create a more intuitive customer journey.
The engagement included Shopify theme customization, product page improvements, responsive design enhancements, and consultation-focused UX updates that strengthened usability while aligning the online experience with the brand's in-store consultation process.
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Shopify Custom Product Input & Personalization Flow Implementation
Lilly Loves is a London-based independent fashion and lifestyle brand founded by Emma Lomax. The brand is known for its handcrafted embroidered bags, clutches, beach bags, wash bags, and embroidered artwork, all designed and produced in its London studio.
The brand has built a strong identity around bold, witty, and distinctly British design sensibilities, offering products that combine craftsmanship with personality. Alongside its ready-made collection, Lilly Loves also provides bespoke and custom embroidery services for personal use, gifting, and events.
With global shipping across more than 30 countries, the brand operates through a Shopify-powered e-commerce store and serves a customer base that values personalization, creativity, and handcrafted detail.
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Shopify Store Design & UX Experience for Juno Housing
Juno Housing required a refined Shopify website design to better communicate the comfort, functionality, and modern appeal of its washable sofa collection. The project focused on Shopify store design, UX improvements, collection page restructuring, and product storytelling.
The experience was redesigned with stronger visual hierarchy, improved navigation, and mobile-first layouts to create a premium furniture shopping journey that helped customers discover products and understand value more effectively.
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Shopify CRO, UX & Trust Optimization for Buysensica
Buysensica needed to transform its Shopify storefront into a more conversion- focused and trust-driven ecommerce experience. While the brand offered premium personal care devices, the existing website lacked strong reassurance elements, clear user guidance, and a design structure that reflected its market positioning.
The project focused on improving conversion performance through CRO strategy, UX refinements, trust signal implementation, and customer journey optimization. Product pages were redesigned with stronger messaging, improved layouts, and enhanced credibility elements to support confident purchasing decisions.
The outcome was a refined Shopify experience designed to improve engagement, reduce purchase hesitation, and support long-term customer growth.
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