William James Johnston
Lead Full-Stack Developer and Web designer
Shopify Store Development for Healthon Wellness Brand
Healthon partnered for a Shopify development project focused on backend optimization and custom ecommerce functionality. The work included Shopify API development, custom order tracking implementation, and storefront structure improvements to support a smoother customer experience.
The goal was to create a more responsive Shopify store with streamlined operations, stronger usability, and scalable backend functionality for long-term ecommerce growth.
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Shopify Product Badging and Upsell Development for Erika Kaufman Jewelry
Erika Kaufman Jewelry had the brand and the product quality to compete at the top of the fine jewelry market. The craftsmanship was there. The curation was there. But the Shopify store was not set up to communicate any of that while someone was actively browsing. Products worth highlighting had no way to stand out from the rest of the catalog, and once a customer landed on something they loved, nothing was guiding them toward what else might belong with it.
A custom meta field badging system was introduced to allow selected products to stand out naturally on the page, along with upsell widgets on product pages that introduce complementary pieces at the moment a customer is most open to them.
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Shopify Experience Design & Conversion-Driven Booking Platform for District 306
The project focused on designing and developing a complete Shopify website for District 306, with a strong emphasis on simplifying the group booking journey, improving activity clarity, and optimizing conversions for a premium entertainment experience venue.
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Shopify Plus Website Design & UX Optimization for Drink Hydrant
Drink Hydrant required a Shopify Plus website experience that reflected its premium wellness positioning while making it easier for customers to explore products and complete purchases. The project focused on Shopify website design, UX/UI optimization, Shopify theme customization, and conversion-focused storefront improvements. Product pages, landing pages, and navigation were redesigned using customer behavior insights gathered through GA4 and Microsoft Clarity, creating a more intuitive and engaging ecommerce experience across desktop and mobile devices.
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