Designed a customer engagement automation system for a SaaS product using Braze-style lifecycle workflows. The goal was to create personalized user journeys that improve onboarding, engagement, retention, and reactivation through data-driven messaging.

Many SaaS products lose users after signup because communication is generic and not connected to user behavior. The challenge was to design a system that understands user actions and delivers the right message at the right moment.

Created a customer engagement framework focused on behavioral triggers, user segmentation, and automated communication flows.

The solution included:

• User lifecycle journey design from signup to retention • Automated onboarding and re-engagement campaigns • Push notification, email, and in-app messaging workflows • Audience segmentation based on user behavior • Campaign performance dashboards and analytics views • API/webhook-ready architecture for connecting product events with engagement campaigns

Analyzed user lifecycle stages and key engagement points

Defined important user events and behavioral triggers

Designed automated communication journeys

Created dashboard concepts for campaign monitoring

Optimized workflows around activation and retention goals

The system provides a scalable foundation for improving:

• User activation after signup • Customer retention and engagement • Personalized communication experiences • Marketing automation efficiency • Data-driven growth decisions

Braze Customer Engagement Platforms Lifecycle Marketing Automation User Segmentation Push Notifications Email Automation API Integration Webhooks SaaS Product Analytics UI/UX Design