Designed a personalized customer engagement system for an e-commerce brand using Braze-powered lifecycle marketing workflows. The project focused on improving customer retention, increasing conversions, and creating meaningful shopping experiences through behavior-based communication.

E-commerce brands often lose potential revenue because customers receive generic messages that do not match their interests or shopping behavior. The challenge was to create an automated engagement system that understands customer actions and delivers personalized experiences at every stage of the buying journey.

Created a multi-channel customer journey system that connects user behavior, segmentation, and personalized messaging.

The solution included:

• Personalized product recommendation journeys • Abandoned cart recovery automation • Customer segmentation based on shopping behavior • Email, push notification, and in-app campaign workflows • VIP customer and loyalty engagement flows • Campaign analytics dashboards to track performance and revenue impact

The system was designed around the complete shopping lifecycle:

Customer discovers a product

Browses and interacts with products

Adds items to cart

Receives personalized reminders if purchase is incomplete

Completes purchase and enters loyalty journey

Receives recommendations based on previous behavior

• Analyzed e-commerce customer touchpoints and conversion opportunities • Defined user segments and behavioral triggers • Designed automated campaign journeys • Created dashboard concepts for tracking engagement metrics • Developed a scalable framework for personalized customer communication

The solution provides a foundation for:

• Higher conversion rates through personalized messaging • Increased repeat purchases and customer loyalty • Better understanding of customer behavior • More efficient marketing automation workflows • Data-driven decisions for future campaigns

Braze Customer Journey Design E-commerce UX Product Design Marketing Automation User Segmentation Lifecycle Campaigns Analytics Dashboard Design API & Platform Integration