Linearity, is design and animation software that brings your ideas to life. Whether you're a marketing pro or a design enthusiast, you can create sleek marketing assets with Linearity Curve and then transform them into professional marketing motion graphics with Linearity Move.

It offers real-time collaboration, commenting, proprietary cloud storage and advanced design features to breathe life into creative ideas and unleashing their storytelling potential.

Linearity was going through two significant changes:

New product launch for Linearity Move

Monetization for the first time

I was brought in to assist the marketing team to increase activation and conversions, and facilitating ad-hoc campaigns through emails, in-app messages, and push notifications

Followed the industry best practices while collaborating with all key stakeholders to achieve positive uplifts. Here's the process that I followed.

Determine the purpose of campaigns (activation, engagement, conversions) and the target audience

Scope resources or tools required to carry out the communications

Followed the industry best practices to setup the campaigns. Here's an example for email drafting:

25-35 characters in the subject line

Keep the subject short and actionable

30-40 characters in the preheated

Add whitespace after the preheader

Add emojis and personalization where possible

Test everything on both mobile and laptop

Check that all the links are working including all graphics and CTAs

A/B test where possible

Push primer adoption rate increased by 50%

Launched product hunt campaign comms, earning the title "Product Of The Day Rank #1" for Linearity Move

Implemented an automated workflow resulting in reduced manual work from 5 hours to 37 minutes

Achieved 10%+ uplifts in all comms due to lifecycle efforts

Open rates, click rates

Campaign goal achievement percentage

Uplfts in activation or conversions

Impact on revenue

Reiterate and refine with improvement

More samples here: Portfolio

Think I can help you achieve positive uplifts for your SaaS product?