Linearity | Emails & Lifecycle
Syed Basit Ashraf
Email Marketer
Marketing Strategist
Copywriter
Braze
Stripo
Linearity
Who is Linearity?
Linearity, is design and animation software that brings your ideas to life. Whether you're a marketing pro or a design enthusiast, you can create sleek marketing assets with Linearity Curve and then transform them into professional marketing motion graphics with Linearity Move.
It offers real-time collaboration, commenting, proprietary cloud storage and advanced design features to breathe life into creative ideas and unleashing their storytelling potential.
The Situation
Linearity was going through two significant changes:
New product launch for Linearity Move
Monetization for the first time
I was brought in to assist the marketing team to increase activation and conversions, and facilitating ad-hoc campaigns through emails, in-app messages, and push notifications
The Solution
Followed the industry best practices while collaborating with all key stakeholders to achieve positive uplifts. Here's the process that I followed.
Step 1: Campaign Purpose
Determine the purpose of campaigns (activation, engagement, conversions) and the target audience
Scope resources or tools required to carry out the communications
Step 2: Campaign Creation
Followed the industry best practices to setup the campaigns. Here's an example for email drafting:
25-35 characters in the subject line
Keep the subject short and actionable
30-40 characters in the preheated
Add whitespace after the preheader
Add emojis and personalization where possible
Test everything on both mobile and laptop
Check that all the links are working including all graphics and CTAs
A/B test where possible
And then what happened?
Linearity reached ~30% of the annual target within the first month of monetization.
Here are some other highlights
Push primer adoption rate increased by 50%
Launched product hunt campaign comms, earning the title "Product Of The Day Rank #1" for Linearity Move
Implemented an automated workflow resulting in reduced manual work from 5 hours to 37 minutes
Achieved 10%+ uplifts in all comms due to lifecycle efforts
Here's the criteria for evaluation
Open rates, click rates
Campaign goal achievement percentage
Uplfts in activation or conversions
Impact on revenue
Reiterate and refine with improvement
A Snapshot of Welcome Email for Linearity Move
More samples here: Portfolio
Think I can help you achieve positive uplifts for your SaaS product?
Get in touch with me today and let's explore messaging that resonates with your target audience!
