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Anna Gudvin · Heed Collective
pro
Ukraine
Brand Director & Identity Architect
$25k+
Earned
8x
Hired
5.0
Rating
503
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Brand Director & Identity Architect
70
With my client Mushroom Compadres, we doubled revenue within just two months of working together. We did it by creating brand ads with a real voice and a distinct brand feeling — not the usual “marketing rules.” For one of these campaigns, I wanted animated mushrooms, so here’s the Midjourney prompt I used: Prompt: Minimalist 2D looping animation of three cute cartoon mushrooms walking in place. Flat vector style, bold white silhouettes on black background, smooth leg-movement cycle, playful and whimsical characters with simple rounded shapes and expressive double eyes. Clean minimal design, seamless loop, consistent spacing, unified rhythm, high-contrast graphic look. Playful, psychedelic, slightly retro character design with double-oval eyes.
30
70
2.3K
113
What if minimalism isn’t less — but more intentional? This is COCO — a finished packaging system built on restraint. Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements. But the key shift is here: → material becomes the design. → The aluminum isn’t just a container it defines the color, the light, the presence. A few intentional decisions: 1. Removing everything that didn’t carry meaning 2. letting hierarchy guide instead of decorate 3. treating material as the primary visual layer For me, minimalism is not less design — it’s more attention to every detail.
48
113
6.3K
123
Curious: What’s missing in most brand systems, in your opinion? For me, the brand guidelines system we develop at Heed Collective (https://www.instagram.com/heedcollective_/) must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth. Building structures that guide how a brand behaves, adapts, and scales across every touchpoint. What makes it work: — decision-making logic, not just rules — flexible systems, not static files — consistency with room to evolve We don’t launch brands — we build culture for humans, ethically. And one thing we always add: → Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.
1
37
123
7.2K
45
It all starts with strategy — and grows into a visual system. Our work for Specialty Coffee Cosmetics COCO began with clarity: defining positioning, tone, and the deeper narrative behind the brand. From there, the visual language emerged — not as decoration, but as a natural extension of meaning. Brand is not what you design first. It’s what you understand first. Then you build.
8
45
2.5K
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(1)
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Nitin Upadhyay
pro
Lucknow, India
Ad Creatives Designer and CAPI specialist
$5k+
Earned
10x
Hired
5.0
Rating
128
Followers
expert
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Ad Creatives Designer and CAPI specialist
91
Sounds on 🎧 I set out to make a holiday card for the Lovart submission and I ended up making an ad instead. This one is very personal. It’s a small story about all of us, and how @Contra HQ changed the way we work. There was a time when finishing a project didn’t feel like any major win, because a part of what you earned never really felt like yours. That hurdle shaped a lot of freelancer anxiety. This Christmas, my Santa is @Contra HQ and contra team @Ben Huffman @Madi 💫 @Gajus Kuizinas @Erin Horner @Isabel Feuerstein @Zoë Colivas @Monic ✧ @Kiera Sexton and all of the amazing people behind contra. Designed in @Lovart AI , animated in @FLORA , music by @Suno Made with gratitude as a gift from the community, to the Contra team. Thank you 🤍
63
91
2.2K
2
Linéa di Luce — Building a Fashion Brand
2
11
2
EVERLANE - Summer Collection Concepts and Creatives
2
36
1
Inside’s Match Growth by 40% with Social Media Content
1
22
Advertisement Designer
(13)
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Stas Tatarinov
pro
Los Angeles, USA
AI Image & Video Producer | AI Ads | AI UGC
$5k+
Earned
5x
Hired
5.0
Rating
147
Followers
Top
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AI Image & Video Producer | AI Ads | AI UGC
1
Product Campaign Video Loop with AI | UGC (Cinematic)
1
27
1
Ad Example for a Local Brewery Shop
1
17
2
Ad Example for a Local Bakery Shop
2
24
21
Very excited to enter Runway Big Pitch Contest for a chance to win $50k The goal was to make a trailer for a show that does not yet exist using Runway's AI tools. I really thought of a show that I would watch myself or share with others that is not just another futuristic sci-fi. UNMASKED is what I came up with. This is a documentary interview series that gives a platform to former mascots, as actual living creatures, as well as the performers and characters behind some of the most visible but least considered jobs in sports and entertainment. This show is supposed to be serious, but also sort of like a parody with a bit of irony here and there due to how ridiculous some of these stories can get. Each episode would sit one subject down in an interview room and ask them what they witnessed. The format is intentional and stripped back. One room. One subject. One camera. New character every episode. I really enjoyed working on this trailer. From brainstorming, script writing, character sketching, locking in room setting to a full storyboard, generating, editing, color grading, and human voice overs. All of that to present this 1 minute 40 second trailer. All AI generated. Would you watch it? 🚀 Let me know what you think
13
21
1.1K
Advertisement Designer
(3)
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Juho from Boldout
pro
Lærdal, Norway
Your shortcut to really great design
1x
Hired
5.0
Rating
32
Followers
Top
expert
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Your shortcut to really great design
0
Meta Ad Creatives for Redoit - iPhone Leasing
0
13
0
Brand-Specific Ad Campaigns
0
32
1
Logo design for Emerge where the mark is quite literally emerging out and into the letter E.
1
110
1
Solura Logo Design
1
134
Advertisement Designer
(2)
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Tamer Oukour
max
Jordan
Marketing & Brand Designer for SaaS, DTC & Beyond
$100k+
Earned
48x
Hired
5.0
Rating
543
Followers
Top
Hired
+1
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Marketing & Brand Designer for SaaS, DTC & Beyond
39
Replit Marketing & Design Campaigns
39
648
27
High-Converting Paid Ads Design for Geviti
27
1.2K
10
High-Performing Static Ad Designs
10
195
6
High-Impact Ad Designs That Drive Results
6
209
Advertisement Designer
(11)
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Artyom Aghinyan
pro
Yerevan, Armenia
Crafting visuals that make an impact.
$25k+
Earned
18x
Hired
5.0
Rating
907
Followers
Top
expert
+1
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Crafting visuals that make an impact.
117
Social Media Design
117
2.9K
116
Social media design for Figr (https://figr.so/).
48
116
2.4K
72
I had the chance to work on a brand identity for Blue Cat Padel & Coffee ☕🎾 Unfortunately, due to some complications on the client’s end, the project had to end unexpectedly, so this one might never see the light of day. Not everything goes the way we’d hope, and sometimes it’s just out of our control. Still, I’m proud of what I created and think it’s worth sharing.
20
72
1.8K
38
Alt JuIy 2023 | Event Branding
38
557
Advertisement Designer
(4)
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Daniel Adeeri
pro
Lagos, Nigeria
Designing world-class products, brands and experiences
$25k+
Earned
5x
Hired
5.0
Rating
99
Followers
expert
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Designing world-class products, brands and experiences
1
Ad Design for bem: AI Infrastructure for Critical Operations
1
53
2
Motion Ad Designs for Dtunes Marketing Campaign
2
50
1
Sports App Design Live event section.
1
294
1
Berlin Data Conference - Design exploration
1
509
Advertisement Designer
(2)
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Bram Dekkers
max
Barcelona, Spain
Helping brands grow with strategic marketing visuals
$10k+
Earned
5x
Hired
5.0
Rating
1.8K
Followers
expert
expert
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Helping brands grow with strategic marketing visuals
18
Meta Ad Design - Static Ad Creatives for Geviti
18
97
6
Multi-Channel Ad Design – Social, Display & PMAX
6
53
12
Marketing & Communication Design
12
118
16
Presentation Template Design - Leapforce
16
76
Advertisement Designer
(3)
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