Brand: COS

This project explored how Flora AI can be used to create high-end fashion ads rooted in stillness, form, and environment with product, idea and a brand.

The creative direction was inspired by COS’s minimal design language, using black-and-white coastal settings, natural movement, and restrained pacing instead of traditional fashion posing or fast edits.

I created three short fashion ads for COS:

Women’s Fashion Ad A coastal film that moves from sea to walk to stillness, emphasizing posture, fabric movement, and quiet confidence.

Men’s Fashion Ad (Chair Narrative) A structured sequence built around anticipation and absence: an empty chair, arrival, sitting, detail shots, a composed pose, and return to stillness.

Fleuriste Perfume Ad A sensory perfume ad created, using ingredient-driven visuals and minimal motion to translate fragrance notes into a modern, editorial film.

All ads were created by first generating editorial still frames in Flora AI, then applying subtle motion only where necessary, keeping the output elegant, controlled, and brand-aligned.