roofquotes.com | Paid Ads, Animations and Lead Magnet Guides

We worked with roofquotes.com in 2025, a fast-growing roofing marketplace helping homeowners get 5 vetted quotes in 24 hours and save an average of $3,000 on their roof replacement. Our role included designing and producing lead magnet guides, Meta ads, and animated explainers to educate homeowners and drive qualified leads.

Our biggest challenge on this project was finding a way to make roofing feel approachable and trustworthy online. The category is full of noise and spammy lead sellers, so every piece of creative had to communicate clarity, safety, and expertise, all while staying visually simple and scroll-stopping.

roofquotes.com is a trusted online marketplace that helps homeowners replace their roofs safely, affordably, and with confidence. By using satellite technology and verified local contractors, roofquotes.com delivers up to 5 standardized quotes within 24 hours, allowing homeowners to compare side-by-side and save an average of $3,000.

Their mission is to make roof replacement simple, transparent, and safe, a process homeowners can actually trust. Unlike lead sellers that resell your info to dozens of contractors, roofquotes.com is a comparison and checkout experience with escrow-protected payments and lien-release compliance built in.

We began our collaboration with roofquotes.com through a paid trial in 2025. This is how we typically start design partnerships, by creating a focused set of assets that allow both teams to test alignment, workflow, and creative direction before scaling up.

We produced two organic posts, one animated ad in multiple formats (9:16, 4:5, and 1:1) with A/B test variations, a downloadable guide/report to be used as a lead magnet, and a UGC-style video for paid campaigns. The goal was to help the brand test new messaging angles and visuals while keeping everything consistent with their blueprint-inspired identity and homeowner-first positioning.

In just one week, we designed 11 custom screens and animated the entire testimonial sequence in Jitter. These short animated clips were used inside roofquotes.com’s customer testimonial videos to visualize key moments in the user journey, like comparing roofing quotes side by side, submitting a form, and making secure payments through escrow.

Each animation was built from scratch based on a detailed brief, starting with static Figma designs and later brought to life in motion.

The result: clear, polished visuals that made complex platform features easy to understand and helped transform testimonials into dynamic, story-driven ad assets.

Within just a month, we created 22 ads for roofquotes.com, each produced in three dimensions and paired with multiple versions of ad copy for testing. The campaigns promoted their educational guides as well as their interactive tools like the Roof Cost Calculator, Free Quote Review, Roof Lifespan Checker, Hail Storm Impact Checker, and Monthly Payment Calculator.

Every ad was designed to drive curiosity, build trust, and make complex topics feel simple, turning what’s normally a stressful process into an easy first step for homeowners.

roofquotes.com regularly creates educational resources to help homeowners make smarter roofing decisions.

We handled the full design and distribution of several key guides: Questions to Ask a Roofer, 5 Scams to Avoid, Roof Estimate Checklist, and All Potential Saving Programs in Chattanooga, based on copy provided by their team.

Each guide ranged from 4 to 8 pages and was built for clarity and conversion, turning complex roofing topics into simple, trustworthy visuals. One of these guides was created as part of our trial period and helped set the tone for the partnership that followed.

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