In March 2024, we kicked off an exciting project with Pangea to take their founder interview podcast to the next level. Our mission? To turn those insightful, long-form conversations into engaging social media content that really resonates. We wanted to boost visibility and engagement for their thought leadership series, especially on platforms like TikTok.

Our biggest challenge was figuring out how to condense hour-long interviews into catchy, bite-sized videos without losing all the good stuff. It was all about striking the right balance between storytelling and editing magic 🪄

Pangea a cool platform that connects top-notch marketing and design talent with innovative startups. Think of them as a bridge for startups to access the expertise they need to grow and thrive.

The Pangean podcast is their flagship series, where they dive deep into conversations with successful founders and marketers. Each episode is packed with valuable insights on everything from fundraising to team building, making it a goldmine for anyone looking to navigate the startup world.

What makes The Pangean special is its focus on real, actionable advice. Instead of just sharing success stories, they dig into the nitty-gritty of what it takes to build a business, offering lessons that are super useful for both new entrepreneurs and seasoned pros.

Our journey with Pangea started with a trial run in March 2024. We focused on one episode to show what we could do:

We whipped up three different video edits that highlighted key moments from the interview. Each edit had its own vibe to cater to different social media platforms.

We gave some honest feedback on the overall podcast production, sharing tips on audio quality and interview flow to help enhance the listener experience.

We brainstormed creative ideas for optimizing content for social media—things like catchy hooks and engaging captions that would draw viewers in.

This trial was our chance to shine and show how well we understood Pangea’s vision. It set the stage for a deeper partnership moving forward. Here's one of the videos we created:

After the trial went well, our collaboration really took off in April 2024:

We committed to creating at least three videos per episode, which meant a steady stream of content that kept things fresh and engaging.

We edited four episodes featuring some pretty impressive founders. Our job was to pick out the most impactful moments and turn them into compelling stories that would make viewers want to check out the full episodes.

We tailored videos specifically for TikTok's unique style—this included:

We developed a smooth workflow that ensured consistency across all our edits while still allowing room for creativity.

Regular chats with the Pangea team helped us stay aligned with their overall marketing strategy and brand voice.

This scaling phase not only allowed us to refine our processes but also deepened our understanding of what Pangea's audience loves.

When it came to creating content, our focus was on making it engaging and shareable:

Extracting compelling moments: We carefully reviewed each interview to pull out key insights, memorable quotes, and fun anecdotes, creating a content map to ensure a variety of topics across multiple videos.

Crafting shareable videos: Each video was tailored for TikTok’s style, using dynamic visuals like animated text and graphics to keep viewers hooked.

Creating engaging captions and hashtags: Our captions provided context or posed questions to spark conversation, while we researched relevant hashtags to boost discoverability.

Quality checks: Every video went through a thorough review to ensure it matched Pangea's brand voice and met technical standards. Open communication with Pangea’s CEO, Adam, allowed us to incorporate feedback quickly.

While we didn’t manage their social media directly, our edited videos became the backbone of their content strategy, helping them connect meaningfully with their audience.

Though we can’t share specific metrics, our collaboration led to some fantastic outcomes:

Increased visibility: The Pangean podcast reached new audiences, with several TikTok videos driving more profile visits and followers for Pangea.

Enhanced engagement: Our videos consistently outperformed previous content in likes, comments, and shares, encouraging viewers to engage with multiple pieces at once.

Growing audience: Pangea saw an uptick in podcast listeners, with many discovering the show through our TikTok clips.

Positive feedback: The Pangea team loved the quality of our edits, and viewers appreciated how well we captured the essence of each interview.

Brand reinforcement: Regularly sharing high-quality content helped solidify Pangea's reputation as a thought leader in the startup space.

These results are just the beginning; we’re committed to continuous improvement as we move forward together!

💥 We specialize in turning long-form podcast episodes into engaging, bite-sized videos that capture the essence of your conversations. With our service, you can expect:

Tailored video edits: We create dynamic clips that highlight key moments, ensuring your content resonates with your audience.

Platform-specific optimization: Each video is designed with social media best practices in mind, making it perfect for TikTok, Instagram Reels, and more.

Engaging captions and hashtags: Our team crafts compelling captions and researches relevant hashtags to boost discoverability and engagement.

Consistent quality: We maintain a high standard across all edits, ensuring your brand’s voice shines through.

Our Podcast Social Content Video Editing service is designed to help you amplify your podcast's reach and engagement through expertly crafted video snippets.

Ready to elevate your podcast’s presence on social media? Let us help you turn your episodes into shareable content that captivates and grows your audience!