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Standout projects making waves around the web
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Standout projects

Standout projects

More projects we love that are making waves across the web
Cover image for Many coffee bars in today’s
Many coffee bars in today’s fast-paced world are driven by speed and efficiency. GHAZAL wanted to contrast that, creating a space centred around contemplation without taking away from the everyday ritual of coffee. A place to linger, and perhaps arrive at some life-altering confession. This became the heart of GHAZAL: a coffee bar redesigned as a sanctuary. We had one problem: How does something rooted in stillness get heard through the noise? Rather than adding to the noise, GHAZAL had the opportunity to distinguish itself through restraint, subtlety and intimate messaging. From this idea, I developed a character for the brand: a timeless, mystic poet, passing subtle, cheeky and romantic one-liners, as if trapped and trying to pass a secret through the walls. A voice that could carry the character of GHAZAL across every expression of the brand, rooted in contemplation, presence, authenticity, eloquence and hospitality. Following are some examples of product taglines, billboard messaging and a brand manifesto, each narrated through the voice and identity I developed for the brand. A living poem, breathed into existence through every detail. Yours, truly.
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Cover image for Project Showcase: Brand Identity Design for Burger Lover 🍔�...
Project Showcase: Brand Identity Design for Burger Lover 🍔🎨 As a designer working with small businesses, I recently led the visual identity design for Burger Lover, a fast-casual restaurant looking to establish a distinct, memorable presence in a competitive market. My focus was on translating the brand’s core personality into a clean, cohesive visual system that bridges the gap between digital marketing and physical packaging. Key Design Deliverables Logo & Visual Identity: Crafted a modern, scale able mark built for high legibility on everything from app icons to storefront signage. Packaging & Touch points: Designed branded takeout boxes, custom burger wraps, and sticker seals engineered to create an elevated unboxing experience. Color Palette & Typography: Paired appetite-stimulating primary tones with strong display typography to establish instant visual recognition. Social & Marketing Assets: Developed structured templates to ensure consistent visual hierarchy across digital channels. I’d love to get feedback from fellow designers! How do you feel about the packaging layout and visual balance? Any insights on the typographic hierarchy would be greatly appreciated.
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Cover image for Goal: Our goal for Flaminco was
Goal: Our goal for Flaminco was to shape the cosmetic product not only as a functional FMCG category, but as a part of everyday self-expression. The main approach of the brand was based on creating a flexible and emotional visual world that adapts to the dynamic lifestyle of a young audience. The open “M” shape used in the visual system symbolizes the free, changeable and adaptive character of Flaminco. This approach ensures that the brand is distinguished not only through color and aesthetics, but also through behavior and energy. Target: The main target audience of the brand is the young generation aged 16–25, who are sensitive to visual trends, value self-expression and seek aesthetic value in the products they use daily. Flaminco was formed with a more open and contemporary approach, aimed not only at a female audience, but also at everyone who cares about their appearance and style. The goal was to create a premium brand experience that is more interactive, flexible and able to build an emotional connection in the FMCG and retail market. Result: The result was a unified and flexible visual identity system for Flaminco that stood out in retail environments and could be easily expanded across digital platforms. The resulting visual language more strongly reflected the brand’s energy, flexibility and emotional connection with a young audience. The system was developed to serve as a sustainable and adaptive foundation not only for the current product line, but also for future campaigns, new product categories and communication directions.
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Cover image for Creative Direction for Adidas
Creative Direction for Adidas This self-initiated campaign challenges the narrow and often predictable image of athleticism. It presents movement as something deeply personal, shaped by individuality rather than age, physical ability or conventional ideas of performance. By bringing together unexpected casting, sportswear and high-fashion portraiture, the images place every subject at the centre of the adidas world with confidence and presence. Diversity is not treated as an exception or explained through inspirational narratives. It is shown naturally, as part of what movement looks like today. The campaign celebrates the idea that strength can take many forms, style has no limits and every body has its own way of moving. Concept and Creative Direction by Catherine Tachtali. Independent speculative project created for portfolio purposes. Not commissioned by or affiliated with adidas.
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