Rhayanna Brennan
Creating extraordinary worlds around everyday brands.
SOi — Turning Scent Into a Visual World
What if every scent had a world of its own?
SOi is a self-initiated fragrance concept built around the idea that scent is a language.
I developed a visual system where each fragrance takes on its own atmosphere while remaining part of one cohesive brand. Pistachio Meringue feels rich and indulgent. Lemon Sugar is bright and sunlit. Azure Sands becomes cool and transportive.
From concept and identity to art direction and image-making, every detail was designed to translate something invisible—scent—into something you can see and feel.
Concept · Creative Direction · Visual Identity · Art Direction · AI Image-Making
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The Butter Club is a premium food brand concept built through the visual language of fashion, hospitality, and editorial culture.
The identity pairs bold typography, tactile packaging, and a warm butter-yellow and espresso palette to transform an everyday staple into an object of desire.
Creative Direction · Brand Identity · Packaging · Campaign · Social
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An iconic Western form, reimagined.
Baked in the West began with a simple question: what if a cowboy boot could be baked?
From that single idea, I developed a complete visual world—transforming the familiar silhouette of a Western boot into an edible object, then extending the concept through identity, art direction, packaging, and a fictional retail experience.
The result is a campaign that feels familiar at first glance and unexpected at second.
Creative Direction · Concept Development · Visual Storytelling · Brand World Building
Created by LENNiX
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SQUEEZE — A Juice Brand With Bad Influence
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