Rhayanna Brennan
Creating extraordinary worlds around everyday brands.
MAREN & CO. — Fashion Campaign & Creative Direction
A concept campaign built around soft textures, relaxed tailoring, and warm retro interiors. Blush, ivory, and walnut create a cohesive palette, while varied poses and compositions give each image its own character.
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Fancy Seeing You is a self-initiated brand concept for a neighborhood wine bar and its signature white wine, Saved You a Seat.
The brief: make wine feel interesting, welcoming, and easy to enjoy. I developed a visual identity built around cobalt blue, warm yellow, expressive serif lettering, and a hand-drawn chair—a simple invitation to stay.
The identity extends across wine labels, bottle bags, matchbooks, coasters, and service accessories. An AI-generated launch campaign brings it into a sunlit setting of hand-painted ceramics, limestone, and shared glasses.
I directed the project from concept through presentation, using Midjourney and Higgsfield to develop imagery and refine product consistency.
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SOi — Turning Scent Into a Visual World
What if every scent had a world of its own?
SOi is a self-initiated fragrance concept built around the idea that scent is a language.
I developed a visual system where each fragrance takes on its own atmosphere while remaining part of one cohesive brand. Pistachio Meringue feels rich and indulgent. Lemon Sugar is bright and sunlit. Azure Sands becomes cool and transportive.
From concept and identity to art direction and image-making, every detail was designed to translate something invisible—scent—into something you can see and feel.
Concept · Creative Direction · Visual Identity · Art Direction · AI Image-Making
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An iconic Western form, reimagined.
Baked in the West began with a simple question: what if a cowboy boot could be baked?
From that single idea, I developed a complete visual world—transforming the familiar silhouette of a Western boot into an edible object, then extending the concept through identity, art direction, packaging, and a fictional retail experience.
The result is a campaign that feels familiar at first glance and unexpected at second.
Creative Direction · Concept Development · Visual Storytelling · Brand World Building
Created by LENNiX
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