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Taste Test
An early taste of Senses, a skincare identity built around the shift from overstimulation to comfort. The system pairs a fluid wordmark with clinical typography and an olive-glass form designed to feel precise, tactile, and quietly luxurious.
For this Hydration Serum study, I placed the same object between two sensory extremes: humid moss and sun-warmed sand. One speaks to replenishment; the other, to the need for it. Which world draws you in?
63 voted
59%
44 voted
41%
107 votes
Closed
both are lovely, but the desert image provides a beautiful contrast!
I agree with you, I actually love the conceptual contrast between the dessert and the hydration serum. And the fun part is I realized when I posted it and saw them both side by side.
Thank you!
Both are lovely, but the moss got my vote
love the bee detail in the moss shot
the bees is an impeccable touch here🔥
The moss one for me. Feels calm and fits the skincare vibe really well.
Desert
The contrast between humid moss and sun-warmed sand creates such a rich narrative! The olive-glass form paired with clinical typography nails that balance of precision and tactile luxury
Yeah! It was really hard to decide but moss won the poll and the brand was sort of built around that, very satisfying to make!
Moss personal choice
cool.
The moss fit the packaging bottle the most.
Thank you so much! Moss won for a reason, the client thought it was a really nice outcome and the brand was built around that idea.
I'd vote moss: for a hydration serum the humid world shows the promise, replenishment, and the greens sit naturally against the olive glass. Desert is the stronger editorial contrast, but it dramatizes the problem, so I'd save it for a campaign hero rather than the pack itself.
Maybe the desert one will be a campaign or commercial in the future. The client chose moss too and I loved building around that idea!
Great work
Will go for Moss
Desert 🔥
I like the desert direction. The warmth gives the serum a more unexpected feel, and I think that contrast makes the product stand out without losing the identity. It feels like a direction that could translate really well into a wider campaign system too.
It is unexpected 100% I loved that about it, unfortunately for the desert, moss won but I think the possibility for a wider campaign or commercial using the desert idea is open!
Moss suits the product color better than dessert
Moss is good too, however Desert is making good contrast
Moss is the vibe
Moss
Moss winning for the pack while Desert stays on the table for a campaign is the right split — the pack has to promise the outcome shelf-side, but a campaign can afford to dramatize the problem first. Different jobs, different register.
Couldn't agree more!
I really like the left one—the darker, natural setting makes the product feel more premium and authentic. 🔥
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