Product Launch Video for DKV Nova

DKV Nova is a proactive health platform built into the DKV app, giving members direct access to GP teleconsultations, dermatology, mental health support, and a daily wellbeing platform. It marks DKV's shift from a reimbursement-only insurer to one that shows up before something goes wrong, for over 2 million members across Belgium.

The goal was to create a launch film that would premiere at a live broker event in Sterrebeek, Belgium, and live on as a landing page hero and broker leave-behind.

Purpose: Reveal film for the DKV Nova product launch, designed to build belief with Belgian insurance brokers and live long-term as a brand asset.

Target audience: Belgian insurance brokers, HR directors, and corporate clients.

Details: 60-second brand film in 4K. AI-generated live-action scenes combined with animated in-app UI walkthrough, original sound design, and licensed music. Commissioned by AddMore, a Belgian creative agency.

The project followed a creative-first approach, building emotion before information.

Live-action scenes: AI-generated footage was iterated through multiple rounds to achieve a warm, early morning aesthetic, intimate and real, not stock. A consistent character reference was built and reused across all scenes to maintain visual coherence across different generation passes.

UI walkthrough: Six in-app screens were animated in sequence, covering GP booking, dermatology chat, psychologist booking, crisis support, and the Mio wellbeing assistant. UI copy was written from scratch to feel human and grounded, not clinical.

Sound design: Collaborated with a freelance sound designer to build a layered audio track: licensed music, clean voiceover and subtle UI sound design.

A brand film that landed as the emotional peak of the launch event at The National, Sterrebeek. Both AddMore and DKV responded with strong approval. The film is now live as a landing page hero and broker leave-behind, built to outlast the launch event as a long-term brand asset.