6ix needed a product-focused launch video that would introduce their Watchlist feature while clearly communicating a key benefit: users could seamlessly access and manage data from all the companies they cared about across both desktop and mobile experiences in one place.

Product feature announcements often struggle to balance education and engagement. A straightforward screen recording can demonstrate functionality, but it rarely captures attention or reinforces the broader product experience.

For the Watchlist launch, the objective was to:

Highlight the feature in an engaging way

Demonstrate that the feature works across multiple devices

Maintain visual consistency with the 6ix platform

Create a premium motion design experience rather than a simple tutorial

To achieve this, I built a custom motion design workflow that combined both conceptual UI design and live product assets.

Desktop and mobile wireframes were created in Figma to establish the overall visual structure and animation system. To ensure accuracy and maintain visual fidelity with the actual product, I also imported live instances of the platform into Figma using HTML.to.Design. This provided clean, vector-based recreations of the interface that could be animated with significantly more flexibility than traditional screen recordings.

By combining custom layouts with production-ready UI assets, I was able to create smooth transitions between desktop and mobile experiences while keeping every interaction aligned with the live platform.

Created custom desktop and mobile layouts in Figma

Built responsive compositions to showcase feature parity across devices

Maintained visual consistency with the live product

Imported live platform screens using HTML.to.Design

Converted interface elements into editable vector assets

Ensured accurate representation of the product experience

Animated synchronized desktop and mobile interactions

Used motion to guide attention toward key Watchlist functionality

Created transitions that reinforced the cross-platform nature of the feature

Figma

HTML.to.Design

Adobe After Effects

The final video successfully showcased the Watchlist feature while reinforcing a core product message: users can access the same powerful functionality regardless of whether they're using the desktop or mobile platform.

Rather than relying on static demonstrations or screen recordings, the project transformed a functional product update into a visually engaging launch asset that communicated both usability and platform flexibility.

Product feature launch video

Desktop UI animation

Mobile UI animation

Cross-platform motion graphics

Social and marketing-ready video asset

This project demonstrates how thoughtful UI animation and motion design can elevate product communication—turning a feature announcement into a compelling visual experience.