Brand Designer and Strategist 🪄
Brand Designer and Strategist 🪄
The best kind of portfolio update is seeing the work keep working!!
Last year, I helped build the foundation for Sleep or Die (https://contra.com/p/mWXgcXE7-sleep-or-dietm-or-brand-strategy-and-development-web-design?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=georgiamashfordcreative), from brand strategy and identity to creative direction and photography.
🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages.
While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.
Very grateful to have played a role in getting this one off the ground!!
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As the creative on this project, I got to build this brand from the ground up; brand strategy, positioning, identity, packaging, website, AND the brand photography. The whole damn thing!
A brutally honest, anti-traditional, brand that is here to shout from the rooftops how important sleep is, but in a *cool* way. Every detail was designed to feel real, raw, and self-aware.
The brand has now been featured in numerous press and articles talking about the approach, and how they've stood out in the sleep and wellness space.
Sleep or Dieâ„¢ (https://sleep-or-die.com/) is one of those projects that reminded me why I love what I do. Still one of my favourite projects to date.
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Positioning · Cultural Strategy · Brand Direction
Positioning · Cultural Strategy · Brand Direction
Strategic Storytelling for Identity Systems & Campaigns.
Building Brands That Inspire
Building Brands That Inspire
Product Design & Strategy / Brand
Co-Founder & Director at ONBOX
Co-Founder & Director at ONBOX
Marketing Expert
Brand Designer for Lifestyle Brands
