This art direction and design project brings to life the essence of Ritual Urban Retreat, a wellness sanctuary in the heart of Vancouver. The visual identity we crafted embodies a serene balance between holistic healing and urban vibrancy, with a focus on cultivating physical, mental, and spiritual well-being. Through carefully curated colours, harmonious visuals, and clear communication, the project presents a space where wellness enthusiasts, fitness fanatics, business professionals, and mindfulness practitioners alike can find their sanctuary.