Freelancers using Braze in United States

Freelancers using Braze in United StatesFreelancers using Braze in United States

Projects People

SaaS Product Marketer | GTM & Lifecycle Strategy for Growth

SaaS Product Marketer | GTM & Lifecycle Strategy for Growth

Cover image for GTM and Onboarding Audit for SaaS Startup

GTM and Onboarding Audit for SaaS Startup

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Cover image for Go-To-Market Strategy & Messaging for SaaS Feature Launch

Go-To-Market Strategy & Messaging for SaaS Feature Launch

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Cover image for Lifecycle Email & Engagement Strategy for SaaS Analytics Startup

Lifecycle Email & Engagement Strategy for SaaS Analytics Startup

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Empowering Startups with Expert Product Management

Empowering Startups with Expert Product Management

Cover image for Product lead for SoulCycle iOS app

Product lead for SoulCycle iOS app

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Cover image for Co-Founder and Chief Product Officer at Baton Market

Co-Founder and Chief Product Officer at Baton Market

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Cover image for Product Lead for The Wing's Member Ecosystem

Product Lead for The Wing's Member Ecosystem

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Global marketer turning complex ideas into commercial growth

New to Contra

Global marketer turning complex ideas into commercial growth

Cover image for Luxury Partner Marketing & Go-to-Market

Luxury Partner Marketing & Go-to-Market Framework his anonymized case study distills my approach to building partner-led marketing and go-to-market programs within the global luxury hospitality and travel ecosystem. Partner opportunities often bring together competing inputs: brand narrative, audience needs, commercial priorities, destination or product requirements, partner specifications and channel deadlines. Without a shared structure, the work can become a collection of isolated placements rather than a coordinated commercial story. I developed a repeatable framework connecting four essential components—audience, partners, channels and offer—through one shared positioning and narrative. From there, the approach moves through insight, narrative development, activation and learning, supported by clear ownership, timing and measurement principles. The resulting framework is designed to help brand, marketing, sales and external partners align earlier, identify the strongest route to market and translate a commercial objective into a cohesive multichannel activation plan. Company names, partner details, campaign data and proprietary materials have been intentionally removed. The case study demonstrates the strategic process and decision architecture without exposing confidential work. My role: Integrated Marketing and Commercial Strategy Lead

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Cover image for Global B2B Marketing Operating Model:

Global B2B Marketing Operating Model: From Complexity to Scalable Support This anonymized case study reflects strategic work developed within a complex global luxury-hospitality environment spanning corporate, regional and local stakeholders. The core challenge was not a lack of marketing activity. It was the absence of a consistent way to evaluate demand, establish priorities, clarify ownership and match each initiative with the appropriate level of support. This created unnecessary ambiguity around decision-making, resources and delivery expectations. I developed a future-state operating model designed to move work through four connected stages: prioritize, align, enable and measure. The framework brought together intake criteria, strategic and commercial value, stakeholder roles, support pathways, reusable tools and a clearer feedback loop between global direction and regional or local execution. The resulting model provides a scalable structure for making more deliberate choices, improving resource allocation and reducing friction across distributed teams. It demonstrates my approach to turning organizational complexity into a practical marketing system that stakeholders can understand and use. Company-specific language, internal data and proprietary materials have been intentionally removed. The work shown represents the strategic methodology rather than confidential source documents. My role: Global Marketing Strategy Lead

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Cover image for The Considered Campaign Kit: Turning

The Considered Campaign Kit: Turning Expertise into a Scalable Product The Considered Campaign Kit is a reusable Excel-based system designed to help marketers, consultants and small businesses execute one campaign from strategic brief through launch and performance review. I created the product in response to a common operational problem: campaign information is often fragmented across briefs, calendars, task lists, budget files and reporting documents. The opportunity was to bring those elements into one focused workflow that remained structured enough for professional use and simple enough to adopt immediately. I translated practical campaign-management experience into the workbook architecture, defining the user journey, planning fields, editable dropdowns, formulas, conditional formatting and measurement structure. I also developed the Start Here guide, customer licensing terms, product positioning, pricing, marketplace copy and launch assets. The result is a launch-ready digital product that moves users through a clear sequence: brief, plan, launch and review. It demonstrates how I convert marketing expertise into an organized, customer-friendly system with a defined commercial proposition. My role: Product Strategist and Marketing Systems Architect

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Cover image for Considered Plan Studio is a

Considered Plan Studio is a founder-led digital-product brand created to help small businesses, consultants and independent marketers turn complex goals into clear, actionable plans. I developed the concept from the ground up—identifying the customer opportunity, defining the brand positioning and voice, establishing the visual direction, and translating my marketing experience into a focused portfolio of practical planning tools. The initial product range includes a comprehensive 2027 Marketing Planner, a four-year marketing growth framework and an Excel-based Campaign Kit. I also developed the product architecture, customer instructions, licensing terms, pricing strategy, marketplace copy, SEO tags and promotional assets required for launch. The central challenge was balancing strategic depth with simplicity. Many planning templates are either visually appealing but too generic, or comprehensive but difficult to use. Considered Plan Studio was designed to sit between those extremes: thoughtfully structured, professionally presented and immediately useful. The result is a cohesive digital-product studio with a repeatable system for moving from customer insight to product development, positioning and commercial launch. My role: Founder, Brand Strategist and Product Marketing Lead

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SEO, SEM, Social Media & CRO Specialist

SEO, SEM, Social Media & CRO Specialist

Cover image for Reducing Customer Acquisition Cost by 40%

Reducing Customer Acquisition Cost by 40%

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Cover image for Driving 150% Increase in E-commerce Revenue

Driving 150% Increase in E-commerce Revenue

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Cover image for 200% ROI with a Targeted B2B Growth Marketing Campaign

200% ROI with a Targeted B2B Growth Marketing Campaign

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proPhiladelphia, USA

Where Strategy Meets Scroll-Stopping Content

14: Followers

Where Strategy Meets Scroll-Stopping Content

Cover image for Transcarent “Lead the Way” Campaign | Landing Page Copy

Transcarent “Lead the Way” Campaign | Landing Page Copy

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Cover image for Lifecycle Email Performance - 2024

Lifecycle Email Performance - 2024 vs 2025 Growth

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Crzookie Rebrand | Brand Guide

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Cover image for Only Human Static and Short-Form Video Posts

Only Human Static and Short-Form Video Posts

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AI Digital Marketing Trainer + Braze Specialist

AI Digital Marketing Trainer + Braze Specialist

Cover image for At Wysh (fintech/insurtech), I led

At Wysh (fintech/insurtech), I led the design, implementation, and validation of multi-channel lifecycle journeys in Braze to improve customer onboarding, reduce payment lapses, and increase policy reinstatement rates. The goal was to move from reactive messaging to a structured, event-driven lifecycle system that automated engagement across email and SMS while aligning with compliance and subscription requirements.

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Cover image for Led the design and implementation

Led the design and implementation of lifecycle marketing strategies to improve customer engagement, retention, and product adoption within a fintech insurance environment. This work focused on translating customer behavioral data into automated lifecycle journeys using Braze, enabling scalable and personalized communication across email, SMS, and in-app channels.

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Cover image for I designed and developed structured

I designed and developed structured AI Prompt Ready Packs to help marketing teams and founders operationalize customer experience and lifecycle strategy using AI tools. Rather than offering generic prompt libraries, these packs provide outcome-based workflows tailored to real business scenarios such as onboarding optimization, retention strategy, segmentation planning, and automation design. Each prompt is built to function as a guided AI assistant for specific digital marketing challenges.

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Cover image for The CX Marketing Kit is

The CX Marketing Kit is a structured lifecycle marketing framework designed for startups and growth-stage teams that need clarity, automation, and retention strategy without hiring a full internal lifecycle team. It provides AI plug and play foundational templates, journey maps, segmentation logic, and QA systems needed to launch scalable customer engagement programs across email, SMS, and in-app channels.

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Lifecycle strategist | CRM & automation expert

Lifecycle strategist | CRM & automation expert

Cover image for Lifecycle marketing campaigns developed for

Lifecycle marketing campaigns developed for global consumer brands including Headspace, Hulu, and Glo. This work showcases end-to-end CRM strategy and execution across email, push, and in-app messaging — including automated lifecycle journeys, personalization, segmentation frameworks, and data-driven campaigns designed to improve activation, retention, and customer lifetime value.

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Cover image for Lifecycle marketing campaigns developed for

Lifecycle marketing campaigns developed for global consumer brands including Headspace, Hulu, and Glo. This work showcases end-to-end CRM strategy and execution across email, push, and in-app messaging — including automated lifecycle journeys, personalization, segmentation frameworks, and data-driven campaigns designed to improve activation, retention, and customer lifetime value.

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Cover image for Managed social media strategy and

Managed social media strategy and execution for Dallas Drybar locations, creating engaging content, writing copy, and coordinating promotions to drive brand awareness, client engagement, and appointment bookings.

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Cover image for Provided graphic design support for

Provided graphic design support for a volunteer organization, creating digital and print materials including event flyers, social media graphics, and promotional assets to support community engagement and outreach efforts.

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