Project Overview:

Led a comprehensive B2B growth marketing campaign for a SaaS company specializing in facilities compliance. The goal was to increase lead generation and improve customer acquisition while maintaining cost efficiency.

Increase qualified leads by 50% within three months.

Improve ROI by optimizing marketing spend across multiple channels.

Develop and execute a targeted ABM (Account-Based Marketing) strategy to engage high-value accounts.

Conducted a detailed market analysis to identify key segments and high-value accounts.

Developed personalized content and targeted campaigns across LinkedIn, Google Ads, and email marketing.

Implemented A/B testing for landing pages and ad creatives to optimize conversion rates.

Leveraged analytics to continuously refine the campaign and allocate budget to the highest-performing channels.

Implemented processes for DemandBase ABM program and fully integrated software into the current tech stack.

Exceeded the lead generation target by 72%, resulting in a 185% increase in qualified leads.

Achieved a 200% ROI, doubling the revenue from marketing efforts within three months.

Successfully engaged 80% of targeted high-value accounts, leading to a 30% increase in customer acquisition.

This project showcases my ability to develop and execute high-impact growth marketing strategies that deliver significant ROI and drive business growth.