Project Overview:

Led a performance marketing campaign for a fast-growing tech startup focused on B2C mobile app subscriptions. The primary goal was to scale user acquisition while significantly reducing the cost per acquisition (CPA).

Reduce the cost per acquisition by 30% over four months.

Increase app downloads and subscriptions by 50%.

Optimize the marketing funnel to improve conversion rates at every stage.

Conducted in-depth data analysis to identify inefficiencies in the current acquisition strategy and areas for optimization.

Implemented a refined targeting strategy across Facebook, Instagram, and Google Ads, focusing on high-converting audiences.

Utilized predictive analytics to personalize ad creatives and messaging, improving relevance and engagement.

Employed advanced A/B testing for ad formats, creatives, and landing pages to identify the highest-performing combinations.

Optimized the app's onboarding process, reducing friction and increasing conversion from downloads to subscriptions.

Successfully reduced the customer acquisition cost by 40%, exceeding the initial target.

Increased app downloads by 60% and subscriptions by 55%, significantly contributing to the company’s revenue growth.

Improved conversion rates at each stage of the marketing funnel, with a 25% increase in the click-to-subscription ratio.

Enhanced the overall efficiency of the marketing spend, reallocating budget to the most effective channels and strategies.

This project highlights my ability to leverage data and analytics to optimize performance marketing strategies, driving significant cost savings while scaling customer acquisition efforts.